GoNoise.com - Lead - Brand Marketing

1 day ago

Gurugram, India Noise Full time

About us:Founded by Amit Khatri & Gaurav Khatri in 2014, Noise is a tech-driven connected lifestyle brand that puts the hottest gadgets/ accessories in the hands of young Indian consumers and with a vision that it can become an integral part of their lives.Noise has been Indias No.1 wearable watch brand for 3 consecutive years. We are also ranked No.3 globally in the same category and are proud recipients of the prestigious Economic Times Startup Awards 2022.Noise boasts of Indias biggest sports icon - Virat Kohli, along with Neeraj Chopra, Tapsee Panu, and others as its brand ambassadors. With more than 15 million Wearable and gadget accessories sold to date, we are en route to becoming a global brand.Having written a successful playbook for a profitable bootstrapped brand in a deeply funded ecosystem, Noise recently welcomed its first strategic investor, Bose Corporation, as part of a Series A round.Your will-bes:Brand Strategy: Develop and execute positioning strategies that distinctly set Noise apart from competitors and deeply connect with our target audience.Brand Growth: Work on growing sub-brand salience across channels.Brand Health Monitoring: Regularly assess brand perception and conduct brand health evaluations to ensure a strong market presence.Cross-functional collaboration: Work closely with teams across the organization to ensure brand consistency and alignment in all departments.Content Development: Partner with creative and marketing teams to produce engaging and impactful content, including social media posts, videos, and promotional materials, ensuring a cohesive brand message across all channels.Brand Identity Management: Build and maintain a strong brand identity, ensuring uniformity in all marketing materials, communications, and customer touchpoints.Campaign Oversight: Lead the development and execution of advertising and promotional campaigns aimed at increasing brand visibility and driving customer engagement.Budget Management: Oversee advertising budgets, negotiate media contracts, and monitor campaign performance to optimize effectiveness.Partnership Development: Establish and nurture relationships with influencers, organizations, and media outlets to enhance brand reach and impact.The Ideal Noisemaker:Creative Problem-Solving: Ability to think creatively and develop innovative solutions.Proven Experience: Track record of successfully developing and implementing brand marketing campaigns.Experience Required: 7-10 years of experience in Brand Marketing across any industry.Educational Background: Masters degree in Marketing, Business Administration, or a related field.Passion and Drive: A strong passion for high-quality work, a proactive attitude, and a desire to continuously learn and grow.Communication Skills: Excellent communication and interpersonal abilities.Analytical Skills: Strong analytical mindset with the capability to interpret data and make data-driven decisions. (ref:iimjobs.com)

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