Account-Based Marketing Specialist

Job Description About the job Job Title: ABM-Specialist Location: Indiranagar, Bengaluru, IN Key Market: North America About illumine illumine is a leading childcare management SaaS platform headquartered in the United States, with a growing presence across India, the UAE, Singapore, and Malaysia. We empower early education and childcare businesses with technology that simplifies operations, enhances parent communication, and drives measurable business growth. As we scale globally, we're looking for a strategic, creative Account-Based Marketing Specialist to help us engage enterprise clients through authority-led content, thought leadership, and targeted campaigns. About the Role As our Account-Based Marketing (ABM) Specialist, you will own the end-to-end strategy and execution of illumine's enterprise marketing initiatives from planning content and campaign strategy to creating assets, driving distribution, and generating qualified leads from key accounts. You'll combine analytical thinking with creative storytelling to design high-impact campaigns that position illumine as a trusted authority in the childcare SaaS space. Key Responsibilities Strategy - Define and execute the content and asset strategy for priority enterprise accounts. - Collaborate with Sales, Product Marketing, and Leadership to align ABM plans with business and revenue goals. - Identify account-specific messaging opportunities and tailor campaigns to industry challenges and needs. Asset Creation - Conduct primary and secondary research including interviews with customers, sales teams, and industry partners. - Translate insights into compelling content such as whitepapers, case studies, thought-leadership articles, and solution briefs. - Work closely with the design team to produce visually engaging and on-brand marketing assets. - Ensure all assets communicate illumine's value proposition clearly and resonate with enterprise decision-makers. Content Distribution Strategy - Plan and manage multi-channel distribution of content through email, LinkedIn, paid media, and targeted outreach. - Collaborate with sales and marketing teams to build personalized engagement plans for key accounts. - Monitor engagement and continuously optimize distribution tactics for reach and impact. Lead Generation - Develop and run content-led lead generation campaigns focused on priority enterprise accounts. - Partner with the Sales team to ensure seamless handoff of qualified leads and account-level insights. - Track campaign impact across the buyer journey from awareness to opportunity creation. - Optimization & Reporting - Measure and report on key campaign metrics (engagement, MQL SQL conversion, pipeline contribution). - Analyze performance data to identify improvement opportunities and optimize future campaigns. - Experiment with new formats, channels, and messaging to continually enhance ABM effectiveness. Who You Are - A strategic marketer who blends creativity with analytical thinking. - Experienced in B2B SaaS content marketing and account-based campaigns. - Skilled at translating research and insights into high-quality marketing assets. - Comfortable collaborating across teams and managing multiple projects end-to-end. Preferred Qualifications - 46 years of experience in content marketing, ABM, or enterprise marketing (preferably in SaaS). - Proven ability to create whitepapers, case studies, and thought leadership content. - Hands-on experience with CRM and marketing tools (HubSpot, LinkedIn Ads, Apollo, etc.). - Excellent written communication and storytelling skills. - Bachelor's degree in Marketing, Business, or Communications. What We Offer - Competitive salary and growth opportunities. - Ownership and autonomy to shape illumine's enterprise marketing strategy. - A collaborative environment that values initiative, creativity, and results. - Flexible working hours and a people-first culture.