Account-Based Marketing

5 days ago


Bengaluru, India Movate Full time

Position: Account-Based Marketing (ABM) Specialist / ManagerExperience Required: 8+ Years in DCX Business Development or Sales with Proven ResultsLocation - Bangalore (Hybrid)Work Timing - US HoursRole Overview- We are seeking a highly driven and experienced Account-Based Marketing (ABM) professional with strong expertise in Digital Customer Experience (DCX) business development or sales.- The ideal candidate has a demonstrated track record of delivering measurable growth through strategic, insight-driven ABM programs.- This role will collaborate closely with sales, solutioning, and marketing teams to identify high-value accounts, craft targeted engagement strategies and accelerate pipeline impact.Key Responsibilities- Develop and execute end-to-end Account-Based Marketing strategies for priority DCX accounts.- Partner with business development and sales leaders to target existing accounts and build personalized engagement plans.- Create highly tailored content, messaging frameworks, and value propositions aligned with DCX offerings.- Drive multi-channel ABM campaigns using email, digital, social, events, and personalized outreach.- Align with sales teams to track account progression, influence revenue, and provide insights for optimization.- Lead strategic research and account intelligence efforts to fuel account-specific plays.- Coordinate cross-functional resources across marketing, product, and delivery teams.- Monitor ABM campaign performance, create dashboards, and deliver executive-level reporting.- Support pipeline acceleration efforts through targeted programs, thought leadership, and executive engagement.Required Skills & Experience- 8+ years of progressive experience in Digital Customer Experience and Call Centre business development, Inside Sales, or ABM roles with leading BPO services companies.- Strong understanding of Digital Customer Experience (DCX) / Support Service ( Customer Support & Tech Support) solutions, market trends, and buyer personas.- Proven track record of generating measurable pipeline and revenue impact through Inside Sales and ABM programs in driving both Customer Support and Tech Support businesses.- Ability to translate complex DCX solutions into simple, compelling value propositions.- Experience with ABM platforms and tools (e.g., HubSpot etc).- Excellent communication, storytelling, and presentation skills.- Strong analytical mindset with ability to interpret data and optimize campaigns.- Cross-functional collaboration experience working with sales, pre-sales, delivery, and product teams.- Ability to manage multiple account programs simultaneously.Must Have- Experience in B2B tech or CX transformation consulting.- Familiarity with enterprise-level consultative selling.Prove track of driving pipeline and revenue in selling support services.



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