Marketing Executive/Manager

Job Description About Toprankers Toprankers is one of India's most trusted EdTech platforms, helping students discover their potential and prepare for some of the country's most competitive exams CLAT, IPMAT, CUET, NIFT, NID, and CAT, among others. We are on a mission to make career discovery and preparation smarter, more accessible, and deeply personalized. To expand our reach in Pune and nearby regions, we are looking for an energetic and network-driven Marketing Executive / Manager to strengthen our school and college outreach programs and build strong brand visibility for Toprankers in western India. Role Overview As a Marketing Executive / Manager, you will play a key role in driving student acquisition, partnerships, and brand engagement at the regional level. Your primary focus will be on building strong connects with schools, colleges, and academic institutions, executing local marketing initiatives, and ensuring consistent brand presence for Toprankers across Pune and Maharashtra. This is a high-energy, field-focused role that blends relationship-building, event management, and strategic marketing execution. Key Responsibilities - Institutional Outreach & Partnerships Identify, approach, and build partnerships with schools, junior colleges, and universities across Pune and nearby cities. Conduct career awareness seminars, workshops, and counselling sessions in schools/colleges to promote Toprankers programs. Develop long-term academic relationships with principals, coordinators, and career counsellors. Collaborate with the academic and counselling teams to ensure smooth execution of institutional events and follow-up leads. - Marketing Campaign Execution Plan and execute local marketing campaigns, including print, outdoor, and digital outreach. Coordinate and represent Toprankers at education fairs, inter-school/college events, fests, and competitions. Identify new branding opportunities within academic institutions and community networks. Support the creation of marketing materials, presentations, and promotional content for offline and online use. - Lead Generation & Conversion Support Drive student lead generation through outreach activities, seminars, and referral programs. Ensure effective data capture, follow-up, and lead handover to the counselling/admissions team. Track ROI of marketing activities and provide data-backed insights to optimize campaigns. - Brand Building & Reporting Ensure brand visibility and consistency in all local marketing initiatives. Regularly update reports on marketing activities, outreach events, partnerships, and lead conversions. Represent Toprankers as a brand ambassador across schools and educational ecosystems in the region. Desired Profile Education Graduate or Postgraduate in Marketing, Business Administration, or Communication preferred. Experience 25 years of experience in marketing, institutional outreach, or business development (preferably in the EdTech / Test-prep / Education sector). Prior experience in school or college connects is highly preferred. Candidates with a strong local network in Pune and nearby regions will have an advantage. Skills & Attributes Excellent communication, presentation, and interpersonal skills. Strong relationship-building ability and confidence in engaging with school authorities. Hands-on experience in event management and field marketing. High ownership mindset, target-oriented approach, and ability to work independently. Comfort with travel within Pune and Maharashtra for outreach activities. Why Join Toprankers Opportunity to work with one of India's fastest-growing EdTech brands shaping the future of test preparation. A dynamic, performance-driven environment with end-to-end ownership of marketing initiatives. Exposure to both on-ground and digital marketing strategies in a high-growth setup. Competitive compensation with attractive incentives and professional growth opportunities.