Executive - Marketing (Business Development)

2 weeks ago

Bijapur India Malabar Gold Full time

Job Description - Functional Responsibilities: - Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company. - Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers. - Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar. - Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software. - Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner. - Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software. - Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers. - Plan follow-up of potential customers according to the lead data, age, and by considering other factors. - Participate in-store sales to understand various products, product offerings, pricing, and customer preferences. - As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization. - Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management from prospective customers. - MarketingExecute the marketing campaigns at the store based on inputs from the marketing manager. - Conduct market survey regarding the counter sales of competitors, observe advertisements report any false propaganda given by the competitors and discuss with the superiors. - Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages posts) and execute online reputation management activities to ensure neutral/positive sentiment. - Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors. - Assist in BTL marketingInternal process to Ensure that all activities are carried out as per the Standard Operating Procedures in the section. - Prepare regular and ad-hoc reports as required within a specified time period. - People development continuously strives for self-development by actively seeking opportunities for growth. - Ensure adherence to timelines for completion of the performance appraisal for self. - Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self. This job is provided by Shine.com

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