▷ 3 Days Left: Brand Manager

1 week ago

Pune Maharashtra, India TalentXO Full time

Role Responsibilities Brand Strategy Positioning - Develop and execute brand strategies aligned with organizational goals and consumer insights - Define brand positioning voice and creative direction across all channels - Partner with leadership to build long-term brand equity and preference - Manage complete brand P L for assigned categories or business lines Campaign Development Execution - Lead 360- brand campaigns-from concept to execution-across digital social influencer and offline platforms - Collaborate with creative media and production agencies to deliver high-quality campaigns on time Own the entire campaign lifecycle - Briefing creative ideation production media planning rollout and post-campaign evaluation - Deliver campaigns that build awareness shape perception and drive measurable business impact Creative Content Management - Develop compelling storytelling and brand communication strategies for social digital and ATL channels - Oversee creative development of video digital assets and on-ground content - Manage influencer celebrity and partnership collaborations to amplify brand engagement Media Planning Analytics - Plan and optimize marketing spends across digital and traditional channels - Work closely with media agencies to ensure high ROI on brand investments - Track and analyze key brand performance metrics awareness reach engagement conversion and derive actionable insights Cross-Functional Collaboration - Partner with Product Digital Marketing and Sales teams to align brand communication with business objectives - Work with internal stakeholders to ensure brand consistency across customer journeys digital assets and partner communications Ideal Candidate Core Competencies - Proven expertise in brand campaign management-creative development production and media execution - Strong creative thinking with ability to translate insights into powerful brand stories - Exceptional project management and stakeholder collaboration skills - Hands-on experience managing creative and media agencies end-to-end - Data-driven mindset with strong analytical and reporting capability - Comfortable working in fast-paced high-ownership environments Technical Skills - Proficiency in Excel PowerPoint and campaign analytics tools - Exposure to digital marketing media planning and performance tracking metrics CPM CTR Reach ROI - Familiarity with brand tracking consumer insights and research tools Personal Attributes - Strong communicator with executive presence and storytelling ability - Creative problem solver who thrives under pressure - Highly execution-focused detail-oriented and self-driven - Collaborative leader who can influence without authority - Passionate about building high-impact consumer-facing brands Eligibility Criteria - Education MBA in Marketing from Tier-1 IIMs only mandatory - Experience Exactly 7 years in brand management or integrated marketing roles - Industry Preference FMCG Fintech BFSI Consumer Tech or Lifestyle brands - Location Pune onsite - Availability Immediate joiners or candidates on short notice preferred If you re a bold creative brand leader who loves turning ideas into powerful campaigns we d love to meet you ref updazz com

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