Bhima Jewellery

3 weeks ago

Madurai Tamil Nadu, India Gems & Jewellery Full time

Job SummaryThe Digital Marketing Lead is responsible for driving Bhima s overall e-commerce visibility traffic and customer acquisition strategy This role oversees planning execution and optimization of digital campaigns across paid organic and social media channels As a key contributor to revenue growth the Digital Marketing Lead plays a central role in strengthening the brand s online presence and scaling e-commerce performance The ideal candidate brings strong leadership capabilities hands-on digital marketing expertise and a passion for data-driven growth This role combines strategic planning with tactical execution and requires close collaboration with product content and creative teams Key Responsibilities- Develop and execute comprehensive digital marketing strategies for traffic acquisition and retention - Manage paid advertising campaigns across Google Ads Meta Ads and other performance channels - Lead SEO SEM social media and marketplace visibility initiatives - Oversee content planning creative alignment and brand consistency across all digital assets - Monitor analytics dashboards and KPIs leveraging insights for continuous campaign optimization - Collaborate with product catalogue and design teams to support campaign objectives - Optimize campaigns for ROI customer engagement and conversion performance - Mentor digital marketing executives and foster a high-performance team environment - Manage external agencies freelancers and marketing vendors - Prepare and present performance reports insights and recommendations to leadership - Experiment with growth marketing methods A B tests new platforms and emerging channels - Ensure compliance with data privacy norms tracking standards and attribution accuracy Required Skills Technical Expertise- Proficient in Google Ads Meta Ads Manager and performance campaign management - Strong understanding of SEO tools SEMRush Ahrefs and keyword content optimization strategies - Expertise in Google Analytics 4 and Tag Manager implementation tracking setups - Hands-on experience with email marketing platforms Klaviyo Mailchimp - Familiarity with social media scheduling and management tools - Knowledge of A B testing frameworks and marketing automation workflows - Understanding of programmatic advertising and affiliate marketing platforms Soft Skills- Proven leadership and team mentoring abilities - Strong analytical and data-driven mindset - Excellent communication and presentation skills - Ability to collaborate across departments and manage multiple stakeholders - Creative problem-solving under pressure with a results-oriented approach Preferred Nice-to-Have Skills- Experience working with AI-driven marketing tools and predictive analytics - Familiarity with influencer marketing strategies and partnerships - Exposure to AR VR-driven digital campaigns or innovative brand experiences - Knowledge of voice search optimization trends and best practices - Experience managing international or multi-region digital marketing campaigns Candidates with experience in E-commerce platform preferredcontact - 8124598713 ref updazz com

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