Bhima Jewellery

3 weeks ago

Madurai Tamil Nadu, India Gems & Jewellery Full time

Job SummaryThe PPC Growth Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels This role plays a critical part in Bhima s digital commerce performance focusing on designing optimizing and scaling campaigns across Google Meta and emerging platforms The ideal candidate is analytical data-driven and thrives in a fast-paced performance-focused environment Key Responsibilities- Plan execute and manage PPC campaigns across Google Ads Meta Ads Manager and other paid platforms - Optimize campaigns to maximize conversions ROI and overall performance - Conduct keyword research audience segmentation and targeting strategies - Monitor daily campaign performance identify trends and adjust strategies accordingly - Run A B tests on ads creatives and landing pages to improve performance - Collaborate closely with creative content SEO and web teams to ensure cohesive messaging and campaign alignment - Manage advertising budgets pacing and bidding strategies - Prepare weekly and monthly performance reports with actionable insights - Explore new growth channels and evaluate opportunities for scaling customer acquisition - Stay updated on platform algorithms industry trends and new advertising tools Required Skills Expertise- Strong hands-on expertise in Google Ads and Meta Ads Manager - Knowledge of programmatic ads and broader paid media strategies - Proficiency with analytics tools such as GA4 and Google Data Studio - Experience in conversion tracking setup including events and pixels - Familiarity with A B testing frameworks and experimentation methods - Strong understanding of remarketing and retargeting campaigns - Experience with landing page optimization tools - Ability to conduct detailed keyword planning and research - Basic proficiency in Excel Google Sheets for performance analysis Soft Skills- Strong analytical thinking and a data-driven mindset - Ability to make informed decisions based on performance metrics - Effective collaboration and communication skills - Creativity in conceptualizing ad ideas - Excellent time management and organization Preferred Nice-to-Have Skills- Experience with TikTok Ads or other emerging ad platforms - Knowledge of affiliate marketing strategies - Exposure to influencer-led paid promotions - Use of AI-driven tools for ad optimization and automation - Familiarity with CRO Conversion Rate Optimization tools and frameworks Candidates with experience in E-Commerce platform preferred contact - 8124598713 ref updazz com

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