Digital Marketing Manager

1 day ago

Chidambaram TN IN Box Bhavan Full time

We are looking for a highly skilled and analytical Digital Marketing Manager Meta Ads Specialist to lead and manage our Meta Facebook Instagram advertising campaigns You will be responsible for developing strategy executing campaigns and optimizing performance to drive high-quality leads and measurable ROI Key Responsibilities Strategy Planning Design develop and implement Meta Ads strategies aligned with business objectives Conduct competitor and audience research to shape creative and targeting plans Campaign Execution Set up and manage campaigns using Advantage placements CBO A B testing and lead generation funnels Build and optimize custom audiences lookalike audiences and retargeting flows Performance Analytics Monitor KPIs like CPL CTR ROAS CPM and site visit rates Generate detailed reports and present actionable insights to stakeholders Creative Coordination Collaborate with content and design teams to produce ad creatives that convert Test copy headlines thumbnails and formats carousel reels etc Budgeting Optimization Manage budgets of X lakhs per month efficiently with ongoing scaling Identify underperforming assets and make real-time adjustments Required Skills Qualifications 3-5 years of hands-on experience running Meta Ads FB IG Proven success in lead generation performance marketing or e-commerce Strong understanding of Meta Business Manager Pixel and conversion APIs Analytical mindset with expertise in tools like Excel Google Sheets or analytics platforms Up-to-date with Meta s latest ad policies bidding strategies and algorithm changes Excellent communication and project management skills Preferred Bonus Skills Experience with CRM integration e g Zapier Zoho HubSpot Knowledge of Google Ads or YouTube campaigns Real estate e-commerce or high-ticket product experience is a plus Job Types Full-time Part-time Permanent Fresher Pay 15 000 00 - 25 000 00 per month Supplemental Pay Overtime pay Performance bonus Quarterly bonus Education Bachelor s Required Experience total work 1 year Preferred Location Chidambaram Tamil Nadu Preferred

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