Digital Marketing Expert

3 weeks ago

Thiruvarur TN IN Prathyusha Engineering College Full time

Job Title Digital Marketing Executive Location Prathyusha Engineering College Tiruvallur Tamil Nadu Experience 3 to 5 years Employment Type Full-time Department Marketing Communications Reports To Head - Marketing Principal About Us Prathyusha Engineering College a 25 year old premier institution affiliated with Anna University is committed to delivering high-quality technical education and fostering innovation and research As we continue to enhance our brand visibility and student engagement we are looking for a results-driven Digital Marketing Executive to lead our online presence and digital outreach strategies Key Responsibilities Plan execute and optimize digital marketing campaigns across platforms Google Ads Facebook Instagram LinkedIn etc Develop and manage content for the college website blogs newsletters and social media pages Manage SEO SEM email marketing and lead generation strategies to drive student admissions and brand visibility Monitor and analyze campaign performance using tools like Google Analytics Search Console and social media insights Coordinate with internal departments and external agencies vendors to produce creatives videos and marketing materials Handle ORM Online Reputation Management and ensure consistent and positive brand presence across platforms Stay updated with the latest digital trends and best practices in the education sector Plan and support live events webinars virtual tours and student engagement initiatives via digital platforms Maintain and grow the college s online community and respond to queries across platforms Qualifications Skills Bachelor s Master s degree in Marketing Digital Media Communications or a related field 3-5 years of proven experience in digital marketing preferably in the education sector Strong knowledge of SEO SEM Google Ads Facebook Business Manager and Google Analytics Proficiency in content creation campaign management and digital tools Canva Mailchimp Hootsuite etc Excellent communication organizational and project management skills Creative thinking with attention to detail and the ability to work under deadlines Knowledge of Tamil and English spoken written is preferred What We Offer Competitive salary based on experience and qualifications Opportunity to work in a reputed institution with growth prospects Creative freedom and autonomy to build the college s digital footprint A collaborative and supportive work environment Job Type Full-time Pay 30 000 00 - 40 547 98 per month Work Location In person

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