Digital Marketing Course

Professional Digital Marketing Course Growwake Location Trichy Accelerate Your Career in Digital Marketing and Placement This comprehensive hands-on Digital Marketing course offered by Growwake in Trichy is designed to transform participants into full-stack digital marketing professionals ready for high-demand roles You will master the strategic frameworks practical tools and analytical techniques required to plan execute and optimize high-impact campaigns across the entire digital ecosystem This program is ideal for career changers in Trichy marketing professionals seeking to upskill and entrepreneurs looking to drive measurable business growth in a digital-first world Core Modules Key Learning Areas Job-Ready Skills for the Trichy Market The curriculum is structured around the essential pillars of modern digital marketing blending foundational theory with advanced real-world application and focusing on placement readiness 1 Digital Strategy Marketing Fundamentals Strategic Planning Growth Customer Journey Mapping Persona Development Define target audiences and map the customer lifecycle from awareness to advocacy Digital Marketing Strategy Planning Develop integrated multi-channel strategies aligned with core business objectives e g lead generation sales brand awareness Marketing Budgeting Forecasting Attribution Master calculating ROI budgeting for paid media and applying multi-touch attribution models 2 Search Engine Marketing SEO SEM Organic Paid Traffic Mastery Search Engine Optimization SEO - Organic Growth Technical SEO Website architecture crawlability indexing site speed optimization and structured data implementation On-Page SEO Advanced keyword research content optimization and semantic search techniques Off-Page SEO High-impact link-building strategies authority building and Local SEO tactics Crucial for Trichy businesses Search Engine Marketing SEM - Paid Search PPC Google Ads Mastery Campaign structure advanced keyword bidding strategies ad copy creation Quality Score optimization and conversion tracking setup Shopping Display Ads Running high-converting Product Listing Ads and programmatic display campaigns 3 Content Marketing Social Media Marketing SMM Engagement Community Content Strategy Create a content blueprint addressing different stages of the funnel incorporating formats blogging video guides and distribution plans Social Media Strategy Management Develop platform-specific strategies e g Facebook Instagram LinkedIn YouTube for engagement and brand awareness Paid Social Advertising Design and launch targeted ad campaigns using platforms like Meta Business Suite Facebook Instagram Ads and LinkedIn Ads focusing on advanced audience segmentation and A B testing 4 Web Analytics Data-Driven Decision Making Measurement Optimization Google Analytics GA4 Tag Manager Learn advanced implementation event tracking goal configuration and interpreting audience acquisition and conversion reports Data Analysis Reporting Create professional actionable dashboards e g using Looker Studio and use data to identify trends optimize campaigns and inform strategic business decisions Conversion Rate Optimization CRO Conduct A B testing multivariate testing and user experience UX analysis to maximize website conversions and reduce CPA Cost Per Acquisition 5 Email Marketing Marketing Automation Nurturing Retention List Building Segmentation Implement best practices for ethical list growth and advanced audience segmentation for personalized messaging Email Campaign Management Master copywriting for high open click-through rates and ensure email deliverability Marketing Automation CRM Integration Build automated workflows e g lead nurturing abandoned cart sequences using industry-leading CRM and automation tools e g HubSpot Mailchimp Learning Outcomes Upon Completion You Will Be Able To Strategize Design and present a comprehensive AI-enhanced Digital Marketing Blueprint that integrates paid owned and earned media for any business model Execute Launch and manage professional-grade campaigns across Google Ads Meta Facebook Instagram and email automation platforms Optimize Utilize Google Analytics GA4 and other performance metrics to conduct in-depth analysis and implement data-driven optimizations for higher ROI and LTV Customer Lifetime Value Create Produce SEO-friendly intent-driven content that builds authority and drives organic traffic and leads Master Tools Gain practical proficiency in essential industry tools including SEMrush Ahrefs Google Marketing Platform Ads Analytics Tag Manager Canva and a major CRM Automation platform Program Structure Growwake Methodology Hands-on Projects Apply theory directly through live campaign building website SEO audits and a final Capstone Project for a real or mock company to build a professional portfolio Expert Instruction Learn from seasoned industry veterans who share current trends and best practices including the ethical application of Generative AI e g ChatGPT Gemini in marketing tasks Certification Prep The course content is fully aligned with major industry certifications e g Google Ads Google Analytics HubSpot preparing you to earn globally recognized credentials and boost your employability Job Type Full-time Pay From 15 000 00 per month Work Location In person