Digital Marketing Specialist

12 hours ago


Tiruchchirappalli TN IN ANPAM ENGINEERING Full time

Key Responsibilities Develop and execute digital marketing campaigns across multiple platforms social media email marketing SEO SEM etc Monitor and analyze campaign performance making data-driven recommendations for improvement Conduct keyword research and optimize website content for SEO to improve organic search rankings Manage and create content for social media accounts including posts ads and community engagement Work with the team to design and implement paid advertising strategies Google Ads Facebook Ads etc Analyze and report on website analytics user behavior and conversion rates using tools like Google Analytics Stay up-to-date with the latest digital marketing trends and best practices Collaborate with cross-functional teams including sales design and product to ensure consistent messaging Develop and manage email marketing campaigns including segmentation and A B testing Assist in the planning and execution of digital content strategies including blogs videos and other digital media Manage online reputation and respond to customer feedback on digital platforms Qualifications Bachelor s degree in Marketing Communications Business or a related field preferred Proven experience in digital marketing minimum of 5 years In-depth knowledge of digital marketing tools and platforms Google Ads Facebook Ads Google Analytics SEO tools etc Strong understanding of SEO SEM email marketing and content creation Excellent communication and writing skills Ability to work independently and as part of a team Strong analytical and problem-solving skills EXPERIENCE 5 years above work experience Preferred Job Type Full-time Pay 20 000 00 - 25 000 00 per month Work Location In person



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