Digital Marketing Course

Core Modules You Will Learn Most digital marketing courses cover a combination of foundational knowledge and specialized channel expertise 1 Digital Marketing Fundamentals and Strategy Introduction to Digital Marketing Understanding what digital marketing is its evolution and the difference between traditional and digital marketing The Marketing Funnel Customer Journey Learning how potential customers move from awareness to loyalty and how digital strategies apply at each stage Developing a Digital Strategy Setting clear marketing goals like SMART goals defining the target audience and creating a comprehensive plan Marketing Analytics Data Learning to use tools like Google Analytics to track website traffic measure campaign performance KPIs like CTR conversion rate and make data-driven decisions 2 Search Engine Marketing SEM Search Engine Optimization SEO The process of optimizing a website and its content to rank higher in organic non-paid search engine results like Google Keyword Research Identifying the terms your audience uses to find information On-Page SEO Optimizing elements on your website e g titles meta descriptions content quality Off-Page SEO Building authority through backlinks and other external signals Pay-Per-Click PPC Advertising Creating and managing paid campaigns on search engines like Google Ads and other networks Ad Campaign Setup Setting budgets selecting keywords and choosing targeting options Ad Copywriting Writing compelling ad headlines and descriptions Performance Monitoring Optimizing bids and ad placements for a better Return on Investment ROI 3 Content and Social Media Marketing Content Marketing Creating and distributing valuable relevant content like blogs videos infographics e-books to attract and retain an audience Content Strategy Planning what content to create and when to distribute it Blogging Copywriting Learning to write engaging and optimized text for the web Social Media Marketing SMM Using platforms like Facebook Instagram LinkedIn and X Twitter to build community engage customers and drive traffic Organic Social Media Creating a content calendar and posting to build a following Social Media Advertising Running targeted paid ad campaigns on social platforms e g Meta Ads Community Management Interacting with and managing the brand s online audience 4 Other Key Digital Channels and Skills Email Marketing Building and managing email lists designing email campaigns newsletters promotional offers automated sequences and measuring open click rates Website Design Basics often WordPress Understanding the fundamentals of website structure user experience UX and using Content Management Systems CMS like WordPress Mobile Marketing Optimizing content and websites for mobile devices and understanding mobile-specific advertising e g app marketing Affiliate Marketing Learning how to partner with others to promote products and earn a commission Online Reputation Management ORM Monitoring and improving a brand s image and presence across the digital landscape Emerging Technologies Some advanced courses may cover topics like Marketing Automation and the use of Generative AI tools for content creation and efficiency Outcome and Benefits By the end of a robust digital marketing course you will typically gain Practical Skills Hands-on experience with industry-standard tools like Google Analytics Google Ads social media managers Strategic Thinking The ability to develop a cohesive digital marketing plan that aligns with overall business objectives Data Interpretation Proficiency in analyzing campaign performance data to identify successes and areas for improvement Career Readiness The knowledge to pursue various roles such as Digital Marketing Specialist SEO Manager Social Media Strategist or Content Marketing Manager Job Type Fresher Pay From 15 000 00 per month Work Location In person