Digital Marketing Executive

3 weeks ago

Tiruchchirappalli TN IN 3PROSOLUTIONS Full time

1 Digital Marketing Leadership Experience Minimum of 6-7 years in a digital marketing lead role focusing on B2B Proven expertise in strategizing and executing digital marketing campaigns that drive B2B sales and enhance brand presence Ability to take on a senior marketing leadership role and directly contribute to business growth 2 Digital Strategy Development Create and implement a comprehensive digital marketing strategy aligned with business objectives and market dynamics Integrate multiple channels SEO paid advertising social media and email marketing into a cohesive plan to drive engagement and conversions 3 Search Engine Optimization SEO Conducted keyword research and optimized website content for improved search engine rankings Enhance organic traffic by improving website structure meta-tags and backlink strategies 4 Paid Advertising Campaigns Plan execute and optimize pay-per-click PPC campaigns on platforms like Google Ads and LinkedIn targeting B2B audiences Manage budgets effectively to achieve maximum ROI for advertising spend 5 Social Media Management Develop and maintain a strong online presence through active social media management Oversee content creation scheduling and audience engagement across platforms relevant to the target market 6 Email Marketing Design and execute targeted email marketing campaigns incorporating segmentation and personalization Monitor and analyze campaign performance to improve open rates click-through rates and conversions 7 Lead Generation and Nurturing Design campaigns that generate high-quality leads for both B2B and B2C segments Implement lead nurturing strategies using tools like marketing automation platforms 8 Content Marketing Develop a content strategy that includes blogs whitepapers case studies videos and infographics Ensure the content is targeted engaging and optimized for search engines and user intent 9 Analytics and Performance Monitoring Monitor key performance indicators KPIs like traffic conversion rates cost per acquisition CPA and ROI Use data-driven insights to refine marketing strategies and improve overall effectiveness 10 Budget Management Manage and allocate the digital marketing budget to ensure cost-effective operations Optimize spending across channels to maximize impact and revenue generation Job Types Full-time Permanent Pay 15 000 00 - 30 000 00 per month Benefits Work from home Education Bachelor s Preferred Experience Digital marketing 2 years Required total work 2 years Required Language English Required License Certification Fundamentals of digital marketing Required

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