Manager - Marketing & Communications

1 week ago

Mumbai Maharashtra, India Weekday AI Full time

This role is for one of the Weekday s clients Salary range Rs 1500000 ie INR 15 LPA Min Experience 4 years Location Mumbai JobType full-time We are looking for a Manager - Marketing Communications to lead strategic B2B marketing initiatives and elevate the organization s presence across the higher education ecosystem This role calls for a strong storyteller who can transform complex ideas into compelling narratives and a data-driven marketer who can build campaigns that influence senior academic decision-makers including university leaders vice chancellors deans and institutional stakeholders You will be responsible for developing and executing a high-impact communications and marketing engine focused on ABM strategies thought leadership brand visibility events and sales enablement-ultimately driving measurable business growth Requirements Key Responsibilities Lead end-to-end B2B marketing strategy targeting academic leadership and institutional decision-makers Build and execute Account-Based Marketing ABM campaigns tailored to priority accounts and personas Develop high-quality storytelling content thought-leadership pieces and strategic communication assets Manage PR media outreach and brand visibility initiatives to strengthen market presence Plan and oversee events webinars and leadership forums to engage target audiences Support sales teams with effective collateral presentations and sales enablement materials Analyze marketing performance track KPIs and optimize campaigns using data-driven insights Ensure consistent messaging and brand alignment across all communication channels What Makes You a Great Fit You excel at blending creativity with analytical thinking ensuring every campaign is both impactful and measurable You are a natural storyteller who can communicate vision value and outcomes to senior academic audiences You bring strong experience in B2B marketing particularly in ABM content strategy PR and brand communication You understand how to influence decision-makers through thoughtful engagement and targeted outreach You are comfortable owning end-to-end marketing processes and collaborating across sales leadership and product teams You thrive in a fast-paced environment and consistently deliver high-quality output with strategic clarity

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