▷ (Apply Now) Area Franchise Manager Surat

3 days ago


Surat Gujarat, India Aditya Birla Group Full time

S No Key Result Areas Detailed Actions 1 Conversion to Franchisee Stores jointly with Sales team a Shortlisting top dealers jointly with Sales team for conversion to Franchise partners Develop and maintain list of potential Franchise partners b Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier 2 Evaluating Retail Excellence Score RES and working on driving the same a Track and drive Retail excellence through DDE for various parameters like store hygiene visibility Customer feedback capture POS Billing adherence etc b Audit of Franchise retail excellence score on quarterly basis c Creating awareness and importance of RES among franchise 3 Support Delivery of All Marketing VM Campaigns and focused product sales a Support sales of Focussed products via placement display and promotion through colour consulting and painting services b Monitors effectiveness of VM arrangement at stores and recommends changes c Executes Marketing promotional campaigns for the Franchise Partner 4 Plan Franchise Launch coordinate Upgrade a Coordinate the store launch plan and monitor the launch opening process for smooth operations 5 Monitor Business Performance of Franchise Stores a Monitor new store performance with required handholding for first 6 months b Drive various measures plan to improve the underperforming stores c Drive sales of Focused Value-added Products Services through Franchise Stores d Track ROI of Franchise Stores through keeping a close watch on sales and cost implications 6 Relationship Management and Conflict Management with Franchise Partners a Building Relationship with Top Franchise Partners in the territory b Conflict Management within Franchise and non-Franchise stores c Coordination with sales team for quick resolution of conflict and escalated issues 7 Training a Training of Franchise Dealer staff on Company systems and processes b Train the staff on increasing conversions upselling cross selling and improving customer handling 8 Tally EDC Installation Adoption a Ensure all the stores get Tally installed after readiness and EDC machine also gets installed b Consent form for EDC to be collected from all finalized stores during agreement signing c Drive integration Adoption for EDC Tally across all stores 9 Paint Consultant a Hiring of PCs in a coordination with RD Zonal Associate hiring team b Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time c Manage performance of PCs though regular follow ups and review



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