Head of Growth Marketing

Job Description

Head of Organic Growth Marketing

Location: India (Remote/Hybrid)

Experience: 8+ years

Role

Build and lead our entire organic marketing function, driving consistent daily leads through content, SEO, social media, and growth initiatives.

You&aposre a growth-obsessed marketer who has built organic acquisition engines before and understand that consistent leads come from well-executed strategy, not 'hacks'. You&aposre excited about building a team and owning the entire organic growth function.

Bonus Points:

- Experience in industrial tech
- Previous experience at Series A/B startups
- Track record of 2x+ growth in organic channels
- Experience with B2B lead generation and sales funnel optimization

JobStrategy & Ownership

- Own the organic lead generation function - directly accountable for daily organic leads and revenue attribution
- Develop and execute comprehensive organic growth strategy across all channels (SEO, Content, Social, Community)
- Create data-driven growth frameworks and KPI systems to measure and optimize lead generation
- Conduct competitor analysis and identify untapped organic opportunities

Team Building & Leadership

- Build and lead a high-performing organic marketing team (Content creators, SEO specialists, Social media managers)
- Hire, train, and manage team members based on growth needs
- Create processes, workflows, and documentation for scalable operations
- Set team OKRs and manage performance against lead generation targets

Content & SEO Strategy

- Develop content strategy that drives search traffic and converts visitors to leads
- Oversee keyword research, content calendar, and editorial processes
- Implement technical SEO improvements and site optimization
- Create lead magnets, gated content, and conversion-focused landing pages

Social Media & Community Growth

- Manage organic social media strategy across LinkedIn, Twitter, Instagram, and relevant platforms
- Build thought leadership content and engagement strategies
- Develop community-driven growth initiatives
- Create viral content strategies that drive traffic and leads

Analytics & Optimization

- Track, analyze, and report on all organic channel performance
- Implement conversion tracking and attribution modeling
- Run A/B tests on content, landing pages, and lead capture mechanisms
- Provide weekly/monthly growth reports with actionable insights

Success Metrics (Primary KPIs)

- Daily organic leads generated (primary metric)
- Organic traffic growth (month-over-month)
- Lead conversion rates by channel
- Cost per organic lead acquired
- Revenue attribution from organic channels

ExpertiseStrategic Experience

- 5-8 years in growth marketing, digital marketing, or organic acquisition roles
- Proven track record of building organic lead generation systems that produced measurable results
- Experience scaling organic channels from 0-1 and 1-10
- Previous experience building and managing marketing teams

Technical Skills

- Expert-level SEO knowledge (technical, on-page, off-page)
- Content marketing strategy and execution
- Social media organic growth and community building
- Analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
- Marketing automation and lead nurturing systems
- Basic understanding of conversion optimization and landing page design

Leadership & Business Acumen

- Proven ability to hire, train, and manage marketing teams
- Strong analytical mindset with experience making data-driven decisions
- Excellent communication skills and cross-functional collaboration
- Startup/scale-up experience preferred
- Experience working with founders and reporting to C-level executives

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