Area Sales Executive

3 weeks ago

Nagpur, Maharashtra, India Britannia industries Full time

Responsible for driving secondary value volume objectives for the Modern Trade Channel MT in the assigned accountsKey Stakeholders Internal Sales Admin Depot Replenishment Supply chain team External AW AWSM PSM Merchandisers Supervisors Desired Competencies In store execution Business Development Channel Partner Management Selling Negotiation Experience At least 5-7 years of relevant experience preferably with FMCG backgroundKEY RESPONSIBILITIES Ensure achievement of secondary sales targets xc2 xa2 Setting objectives for AW Accounts xc2 xa2 Breaking objectives for AWSM beat-wise xc2 xa2 Ensure communication of objectives to AW Accounts xc2 xa2 Periodic tracking of objectivesAW Management xc2 xa2 Align support motivate AW to meet business objectives xc2 xa2 Ensure adequate infrastructure systems xc2 xa2 Act as a commercial interface between AW BILCoach manage evaluate AWSM performance xc2 xa2 Coach AWSM on BIL best practices WOW xc2 xa2 Train AWSM on Sales Call Process xc2 xa2 Evaluate their performance periodically xc2 xa2 Provide on the job support guidance for addressing territory specific issuesEnsure adequate service level in market build business in existing new outlets xc2 xa2 Ensure adequate servicing at dealer points xc2 xa2 Maintain relations with existing dealers xc2 xa2 Increase the depth and width per dealer xc2 xa2 Prospect new outlets xc2 xa2 Perform activations as per decided by ASMExecute visibility implementation Merchandizing xc2 xa2 Ensure adherence to plan-o-gram xc2 xa2 Ensure execution of primary secondary Merchandizing xc2 xa2 Ensure execution of Visibility ImplementationImplement launch of new consumer promos trade schemes new products xc2 xa2 Operationalize new product through communication sampling xc2 xa2 Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point xc2 xa2 Track review performance of new products schemesMarket Intelligence xc2 xa2 Collect report required market information on competitor activities like promotions trade consumer service day off-take prices new launches visibility etcMaintain records systems xc2 xa2 PJP data xc2 xa2 MIS reporting xc2 xa2 Ensure Hub of UDAANRepresent Britannia for consumer complaints xc2 xa2 Visit consumer to address sort quality complaints xc2 xa2 Inform Quality about status of complaint

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