Manager Paid Media

3 weeks ago

Gurugram, India Technians Softech Full time

Job Description

ROLES & RESPONSIBILITIES:

- Lead project execution across clients and practice teams.
- Train and build a team to deliver outstanding results.
- Understand client business and requirements.
- Plan, optimize, and implement digital ads campaign strategies for a variety of clients.
- Suggest and develop new campaigns across multiple channels.
- Perform keyword / audience / interest / behavior research and manage all the campaigns for your clients.
- Ensure the timely and successful delivery of our solutions according to clients needs and objectives.
- Set up a list of KPIs to track for each client. Forecast and track key account metrics.
- Manage campaign budgets and optimize ROI.
- Improve upon paid advertising processes and innovate new strategies and techniques.
- Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
- Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy.
- Build and sustain rapport with multiple clients.
- Track daily, weekly, and monthly KPIs to identify opportunities for improvement in performance and regularly report to management/clients.
- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas.
- Recommend and implement digital projects to increase their ROI.
- Prepare reports on account status.
- Manage project tasks and keep CRM up to date.
- Prepare pitches/reports for the sales team.
- Develop forecasting reports for prospective clients and show them ROI.
- Collaborate with the sales team to reach prospective clients.

REQUIREMENTS:

- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
- Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
- Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
- Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.

BENEFITS:

- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

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