Executive Paid Media

3 weeks ago

Gurugram, India Technians Softech Full time

Job Description

ROLES & RESPONSIBILITIES:

- Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
- Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
- Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and improve ROI.
- Create compelling and engaging ad creatives, including visuals and copy, that resonate with target audiences.
- Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
- Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
- Track campaign performance, generate reports, and provide actionable recommendations for continuous improvement.
- Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

REQUIREMENTS:

- Proven experience in paid social media advertising and campaign management.
- Strong knowledge of social media platforms, audience targeting, and ad placement strategies.
- Experience with social media ad platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).
- Ability to develop and optimize ad creatives for different audience segments.
- Proficiency in social media analytics tools and data interpretation.
- Excellent communication and content creation skills.
- Strong attention to detail, creativity, and problem-solving abilities.

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