Go-To-Market (GTM) Strategist –Content, Community & Commerce App
3 weeks ago
Job Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving innovation across products, platforms, and people. We are now venturing into a new consumer-facing app at the intersection of Content, Community, and Commerce, deeply rooted in Indian culture and experiences. As we prepare for launch, we are looking for a GTM Lead — a builder, strategist, and doer who can design and execute our growth journey from the ground up. Key Responsibilities: 1️⃣ User Acquisition & Growth - Define and execute a roadmap to acquire the first 1 million users within 12 months. - Lead growth experiments across Instagram, YouTube, WhatsApp, influencer funnels, and community networks. - Manage paid campaigns (Meta Ads, Google, YouTube) and optimize CAC, installs, and retention. - Build and scale distribution through partnerships with local influencers, cultural groups, and community organizations. 2️⃣ Messaging & Positioning - Create segment-wise messaging playbooks (youth, families, NRIs, regional audiences). - Maintain brand tone and storytelling across app, social, and campaigns. - Continuously refine communication through data-driven testing. 3️⃣ Execution & Ownership - Run hands-on digital campaigns, influencer programs, and referral loops. - Drive offline activations (temple-linked tie-ups, local events, grassroots marketing). - Negotiate and close partnerships that fuel scalable growth. 4️⃣ Retention & Engagement - Foster daily/weekly user engagement through content and community hooks. - Implement referral, gamification, and engagement strategies for stickiness. - Collaborate with product/content teams to enhance user retention. 5️⃣ Analytics & Reporting - Build and own growth dashboards (DAU, WAU, CAC, LTV, retention). - Conduct A/B tests and funnel analysis to optimize acquisition and conversion. Translate insights into actionable growth strategies. Qualifications: • 5–10 years in GTM, growth, or marketing roles within consumer apps or digital community platforms. • Proven success in scaling user bases from 0 → 100 K+. • Strong balance of strategy and execution — equally comfortable designing plans and running campaigns. • Expertise in both digital growth and offline/community engagement. • Analytical mindset with rapid-iteration ability. • Bonus: fluency in Telugu and understanding of regional consumer behavior. Why People Tech Group • AI-inclined, innovation-first culture. • Complimentary meals – breakfast, lunch, snacks & dinner. • Performance awards and recognition. • Family health insurance (spouse + children) • Collaborative, creative, and growth-focused workplace
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech GroupAt People Tech Group, the customer experience was always a priority — now it’s an obsession.We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech GroupAt People Tech Group, the customer experience was always a priority — now it’s an obsession.We are a technology powerhouse with an AI-inclined culture, driving innovation...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, Telangana, India, Telangana People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Growth Marketing Strategist
3 weeks ago
Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
