Go-To-Market (GTM) Strategist –Content, Community & Commerce App
3 weeks ago
Job Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving innovation across products, platforms, and people. We are now venturing into a new consumer-facing app at the intersection of Content, Community, and Commerce, deeply rooted in Indian culture and experiences.As we prepare for launch, we are looking for a GTM Lead — a builder, strategist, and doer who can design and execute our growth journey from the ground up.Key Responsibilities: 1️⃣ User Acquisition & GrowthDefine and execute a roadmap to acquire the first 1 million users within 12 months.Lead growth experiments across Instagram, YouTube, WhatsApp, influencer funnels, and community networks.Manage paid campaigns (Meta Ads, Google, YouTube) and optimize CAC, installs, and retention.Build and scale distribution through partnerships with local influencers, cultural groups, and community organizations.2️⃣ Messaging & PositioningCreate segment-wise messaging playbooks (youth, families, NRIs, regional audiences).Maintain brand tone and storytelling across app, social, and campaigns.Continuously refine communication through data-driven testing.3️⃣ Execution & OwnershipRun hands-on digital campaigns, influencer programs, and referral loops.Drive offline activations (temple-linked tie-ups, local events, grassroots marketing).Negotiate and close partnerships that fuel scalable growth.4️⃣ Retention & EngagementFoster daily/weekly user engagement through content and community hooks.Implement referral, gamification, and engagement strategies for stickiness.Collaborate with product/content teams to enhance user retention.5️⃣ Analytics & ReportingBuild and own growth dashboards (DAU, WAU, CAC, LTV, retention).Conduct A/B tests and funnel analysis to optimize acquisition and conversion.Translate insights into actionable growth strategies.Qualifications:• 5–10 years in GTM, growth, or marketing roles within consumer apps or digital community platforms.• Proven success in scaling user bases from 0 → 100 K+.• Strong balance of strategy and execution — equally comfortable designing plans and running campaigns.• Expertise in both digital growth and offline/community engagement.• Analytical mindset with rapid-iteration ability.• Bonus: fluency in Telugu and understanding of regional consumer behavior. Why People Tech Group• AI-inclined, innovation-first culture.• Complimentary meals – breakfast, lunch, snacks & dinner.• Performance awards and recognition.• Family health insurance (spouse + children)• Collaborative, creative, and growth-focused workplace
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech GroupAt People Tech Group, the customer experience was always a priority — now it’s an obsession.We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech GroupAt People Tech Group, the customer experience was always a priority — now it’s an obsession.We are a technology powerhouse with an AI-inclined culture, driving innovation...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, Telangana, India, Telangana People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Growth Marketing Strategist
3 weeks ago
Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
