Go-To-Market (GTM) Strategist –Content, Community & Commerce App
3 weeks ago
Job Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech GroupAt People Tech Group, the customer experience was always a priority — now it’s an obsession.We are a technology powerhouse with an AI-inclined culture, driving innovation across products, platforms, and people. We are now venturing into a new consumer-facing app at the intersection of Content, Community, and Commerce , deeply rooted in Indian culture and experiences .As we prepare for launch, we are looking for a GTM Lead — a builder, strategist, and doer who can design and execute our growth journey from the ground up.Key Responsibilities:1️⃣ User Acquisition & GrowthDefine and execute a roadmap to acquire the first 1 million users within 12 months.Lead growth experiments across Instagram, YouTube, WhatsApp, influencer funnels, and community networks .Manage paid campaigns ( Meta Ads, Google, YouTube ) and optimize CAC, installs, and retention.Build and scale distribution through partnerships with local influencers, cultural groups, and community organizations .2️⃣ Messaging & PositioningCreate segment-wise messaging playbooks (youth, families, NRIs, regional audiences).Maintain brand tone and storytelling across app, social, and campaigns.Continuously refine communication through data-driven testing.3️⃣ Execution & OwnershipRun hands-on digital campaigns, influencer programs, and referral loops .Drive offline activations (temple-linked tie-ups, local events, grassroots marketing).Negotiate and close partnerships that fuel scalable growth.4️⃣ Retention & EngagementFoster daily/weekly user engagement through content and community hooks .Implement referral, gamification, and engagement strategies for stickiness.Collaborate with product/content teams to enhance user retention.5️⃣ Analytics & ReportingBuild and own growth dashboards ( DAU, WAU, CAC, LTV, retention ).Conduct A/B tests and funnel analysis to optimize acquisition and conversion.Translate insights into actionable growth strategies.Qualifications:• 5–10 years in GTM, growth, or marketing roles within consumer apps or digital community platforms.• Proven success in scaling user bases from 0 → 100 K+ .• Strong balance of strategy and execution — equally comfortable designing plans and running campaigns.• Expertise in both digital growth and offline/community engagement .• Analytical mindset with rapid-iteration ability.• Bonus: fluency in Telugu and understanding of regional consumer behavior.Why People Tech Group• AI-inclined, innovation-first culture.• Complimentary meals – breakfast, lunch, snacks & dinner.• Performance awards and recognition.• Family health insurance (spouse + children)• Collaborative, creative, and growth-focused workplace
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech GroupAt People Tech Group, the customer experience was always a priority — now it’s an obsession.We are a technology powerhouse with an AI-inclined culture, driving innovation...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App Location: Hyderabad Experience: 5+ Years Employment Type: Intially it will be contract About People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Hyderabad, Telangana, India, Telangana People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
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Growth Marketing Strategist
3 weeks ago
Hyderabad, India People Tech Group Inc Full timeJob Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce AppLocation: HyderabadExperience: 5+ YearsEmployment Type: Intially it will be contractAbout People Tech Group At People Tech Group, the customer experience was always a priority — now it’s an obsession. We are a technology powerhouse with an AI-inclined culture, driving...
