Go-To-Market (GTM) Strategist –Content, Community & Commerce App

3 weeks ago

Hyderabad Telangana India, Telangana People Tech Group Inc Full time

Job Title: Go-To-Market (GTM) Strategist – Content, Community & Commerce App

Location: Hyderabad

Experience: 5+ Years

Employment Type: Intially it will be contract


About People Tech Group

At People Tech Group, the customer experience was always a priority — now it’s an obsession.

We are a technology powerhouse with an AI-inclined culture, driving innovation across products, platforms, and people. We are now venturing into a new consumer-facing app at the intersection of Content, Community, and Commerce, deeply rooted in Indian culture and experiences.

As we prepare for launch, we are looking for a GTM Lead — a builder, strategist, and doer who can design and execute our growth journey from the ground up.


Key Responsibilities:

1️⃣ User Acquisition & Growth

  • Define and execute a roadmap to acquire the first 1 million users within 12 months.
  • Lead growth experiments across Instagram, YouTube, WhatsApp, influencer funnels, and community networks.
  • Manage paid campaigns (Meta Ads, Google, YouTube) and optimize CAC, installs, and retention.
  • Build and scale distribution through partnerships with local influencers, cultural groups, and community organizations.

2️⃣ Messaging & Positioning

  • Create segment-wise messaging playbooks (youth, families, NRIs, regional audiences).
  • Maintain brand tone and storytelling across app, social, and campaigns.
  • Continuously refine communication through data-driven testing.

3️⃣ Execution & Ownership

  • Run hands-on digital campaigns, influencer programs, and referral loops.
  • Drive offline activations (temple-linked tie-ups, local events, grassroots marketing).
  • Negotiate and close partnerships that fuel scalable growth.

4️⃣ Retention & Engagement

  • Foster daily/weekly user engagement through content and community hooks.
  • Implement referral, gamification, and engagement strategies for stickiness.
  • Collaborate with product/content teams to enhance user retention.

5️⃣ Analytics & Reporting

  • Build and own growth dashboards (DAU, WAU, CAC, LTV, retention).
  • Conduct A/B tests and funnel analysis to optimize acquisition and conversion.

Translate insights into actionable growth strategies.


Qualifications:

• 5–10 years in GTM, growth, or marketing roles within consumer apps or digital community platforms.

• Proven success in scaling user bases from 0 → 100 K+.

• Strong balance of strategy and execution — equally comfortable designing plans and running campaigns.

• Expertise in both digital growth and offline/community engagement.

• Analytical mindset with rapid-iteration ability.

• Bonus: fluency in Telugu and understanding of regional consumer behavior.


Why People Tech Group

• AI-inclined, innovation-first culture.

• Complimentary meals – breakfast, lunch, snacks & dinner.

• Performance awards and recognition.

• Family health insurance (spouse + children)

• Collaborative, creative, and growth-focused workplace

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