Area Sales Manager

15 hours ago


Hyderabad, India OrbiTouch HR (orbiTouch outsourcing pvt ltd) Full time

// Urgent hiring for Area Sales Manager // Location- Telengana Profile- Area Sales Manager (Beverages Industry) Experience- 5 + years Ctc- up to-10 Lpa (depends on interview) Working Days & Time- 6 days Job Responsibilities 1. Distributor Appointment & Channel Development - Identify and appoint new distributors in key markets to strengthen distribution network and market reach. - Evaluate distributor capabilities based on infrastructure, financial strength, and market influence. - Ensure timely on boarding, agreement execution, and adherence to company policies and commercial terms. - Monitor distributor performance regularly to ensure consistent supply, sales, and stock management. 2. Team Management & Leadership - Lead, train, and manage a team of Sales Officers / Territory Sales Executives across the region. - Set monthly and quarterly sales targets for team members aligned with regional objectives. - Conduct regular field visits with team to coach, monitor performance, and drive market execution. - Foster a culture of performance, accountability, and motivation within the sales team. 3. Sales Planning & Target Achievement - Develop and implement strategic sales plans to achieve volume, revenue, and market share targets. - Monitor primary (distributor billing) and secondary (retail off take) sales across territories. - An alyze sales data and market trends to adjust strategies and drive growth in underperforming areas. - Implement trade promotions, schemes, and seasonal campaigns effectively through the team and distributors. 4. Market Execution & Visibility - Ensure high availability, visibility, and freshness of beverage products across general trade, modern trade, and HoReCa channels. - Work closely with distributors to manage route plans, beat coverage, and outlet servicing frequency. - Ensure proper execution of point-of-sale (POS) materials, signage, branding, and refrigerator deployment as per company norms. 5. Reporting & Coordination - Generate and share accurate sales reports, market feedback, and competitor intelligence with Regional Sales Manager. - Liaise with internal departments (Supply Chain, Marketing, Finance) for order fulfilment, scheme settlements, and market support. - Ensure timely resolution of trade and team issues to maintain smooth operations. 6. Compliance & Cost Control - Ensure adherence to company policies, pricing guidelines, and market operating procedures. - Monitor distributor claims, aging, and outstanding dues to maintain financial discipline. - Control trade spends, promotional budgets, and operating expenses in line with AOP (Annual Operating Plan).


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