Growth Marketing Associate

3 weeks ago

Delhi, Delhi, India Superstuff Full time
Job Description

Strategize and Execute Ad Campaigns:

- Develop, launch, and manage paid campaigns on Meta Ads and Google Ads.
- Ideate ad concepts, write ad copies, and provide inputs to the Social Media Manager for creative development.
- Monitor, analyze, and optimize ad performance to maximize ROAS (Return on Ad Spend).

Website CRM Management:

- Design and implement CRM strategies using tools like WebEngage or MoEngage to enhance customer engagement, retention, and conversion.
- Develop workflows, set up automated campaigns, and analyze customer data to optimize messaging and targeting.
- Collaborate with cross-functional teams to ensure CRM strategies are aligned with overall growth objectives.

End-to-End Platform Ownership:

- Assume full ownership of all digital revenue-generating platforms, managing the process from ideation to execution.
- Coordinate with internal teams (e.g., content, design) to ensure timely and high-quality creative output.
- Track KPIs, generate reports, and present insights to the management team to drive data-backed decision-making.

Key Requirements:

- 0-2 years of experience in digital marketing with a focus on growth, paid advertising, and CRM for D2C brands.
- Proven expertise in managing Meta Ads and Google Ads, with a track record of driving ROI-positive campaigns.
- Hands-on experience with CRM tools like WebEngage, MoEngage, or similar platforms.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication skills, capable of writing compelling ad copies and coordinating with creative teams.
- Self-starter with a proactive attitude and the ability to operate independently with minimal supervision.

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