▷ 15h Left Marketing Lead

3 weeks ago

Hyderabad, India Craft My Plate Full time

Marketing Lead – Performance, Content & Growth This is a full-time core team role based in Hyderabad at a funded startup At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations. Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless. We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India. We’re looking for a hands-on growth marketer who is both: ✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC ✅ A content creator at heart — can turn real moments into trust-building stories If you love owning numbers, scaling experiments, and building from scratch — this role is for you. What You’ll Do - Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting. - Run bold experiments, test fast, and double down on what drives results. - Deep-dive into analytics — optimize funnels, cut waste, and boost conversions. - Create content that builds trust, recall, and demand, not just clicks. - Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI. - Manage budgets with discipline, efficiency, and accountability. - Work directly with founders to set ambitious goals — and hit them. - Guide and mentor agencies or junior marketers to deliver consistent creative and performance output. Must-Have Requirements - 3+ years of performance marketing experience with proven CAC and ROAS impact. - Strong analytical mindset — turns campaign data into insights and actions. - Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals. - Genuine storytelling ability — understands how content builds trust and converts. - Deep customer empathy — ideally with experience in event, food, or consumer internet segments. - Clear communicator who can align creative, performance, and brand thinking. - Startup agility — executes fast, iterates daily, learns from data. Good-to-Have - Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks. - Exposure to affiliate and partnership-driven growth. - Experience creating regional + English content (Telugu or Hindi a plus). - Comfort using AI and automation tools to speed up testing and production. - Strong grasp of brand-building through consistent storytelling and recall design. What You’ll Get - A front-row seat to build and scale a brand from the ground up. - The freedom to experiment, own big decisions, and see direct impact. - Mentorship and collaboration directly with the founding team. - A fast-moving, high-ownership culture where growth is visible and rewarded. - Opportunity to shape brand perception, recall, and performance across multiple channels. - Competitive salary + growth-linked incentives/ESOP's.

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