Associate Director Marketing

Associate Director Marketing - RetentionAs our Associate Director Marketing - Retention you will respond to create and manage promotions programs and campaigns aimed at retaining engaging and monetising users across all our games You will actively utilise data-driven techniques such as Push Notifications email SMS and web messaging to achieve retention KPIs We are Asias fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organization We are focused on providing our customers with the most innovative and exciting gaming experience possible Our success has been driven by our commitment to excellence our passion for gaming and our ability to continuously innovate We are driven by our strong value system which encompasses an obsession with data a hustlers attitude an owner s mindset leading with love and embracing change Job overviewAs our Associate Director Marketing - Retention you will respond to create and manage promotions programs and campaigns aimed at retaining engaging and monetising users across all our games You will actively utilise data-driven techniques such as Push Notifications email SMS and web messaging to achieve retention KPIs Job LocationGurgaonKey Responsibilities Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenuePresenting daily weekly monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team Work with CRM Content and Acquisition teams to drive retention Work with Marketing and Product teams to help develop our websites and apps to improve design usability content and customer experience Responsible for the revenue for a particular game product lineQualifications skills required6 years of experience in CRM campaigns journeys and analytics with specific experience managing an app PN email web mobile marketing program from end-to-end gaming e-commerce experience Knowledge of tools such as WebEngage and Clevertap Experience with user retention and engagement strategies An analytical bent of mind with an ability to collate analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs Good understanding of CRM Push Notifications email marketing and mobile marketing Experience in using marketing analytics tools and metrics such as CPA visits unique visits conversion rates latency bounce rates etc Understanding of databases SQL Tableau etc is preferredUnderstanding of the consumer cohorts and RFM segmentationAbility to effectively communicate and manage relationships with external vendors and partners Ability to manage and mentor a teamBe a part of Junglee Games to Value Customers Data - Prioritize customers use data-driven decisions master KPIs and leverage ideation and A B testing to drive impactful outcomes Inspire Extreme Ownership - We embrace ownership collaborate effectively and take pride in every detail to ensure every game becomes a smashing success Lead with Love - We reject micromanagement and fear fostering open dialogue mutual growth and a fearless yet responsible work ethic Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay aheadPlay the Big Game - We think big challenge norms and innovate boldly driving impactful results through fresh ideas and inventive problem-solving Know more about usExplore the world of Junglee Games through our website Get a glimpse of what Life at Junglee Games looks like on Here is a quick snippet of theLiked what you saw so far