Senior Product Manager

Job Description About Us HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. About the role: We are looking for a Senior Product Manager (IC) to own and scale the WordPress Hosting product and refine the reselling mechanism for it across our agency ecosystem. This is a high-ownership role focused on directly impacting MRR, churn reduction, product attach rate, and agency-level adoption. You'll define strategy, collaborate with cross-functional teams, and build a seamless product + GTM loop that makes it easy and valuable for agencies to resell WordPress hosting via HighLevel. About The Expansion Products Team The Expansion Products team focuses on monetizable add-ons and usage-based revenue growth beyond core subscriptions. We build products that agencies can resell under their own brand, increasing stickiness, expanding adoption, and growing customer LTV. This team owns several high-impact product lines, including: Phone & Email Systems, Online Listing Integrations (e.g., Yext), WordPress Hosting, Mobile Apps, Communities, Memberships & Courses. Responsibilities - Own the WordPress Hosting product end-to-end, take care of PnL - Identify opportunities to optimize the reselling experience for agenciespricing, packaging, setup, and GTM alignment - Drive product adoption and monetization by solving real operational and UX problems - Build and maintain dashboards to track attach rates, conversion metrics, and churn - Conduct user research to uncover friction in the purchase or resale flow - Define a roadmap that balances engineering feasibility, market differentiation, and customer value - Collaborate with Design, Engineering, Sales, Marketing, and Support to launch and grow the product - Evangelize your product internally and externally with confidence and clarity - Ship fast, test frequently, and iterate based on usage data and feedback - Collaborating with support, customer success, devs and product teams to become an evangelist for your product area and building a strong relationship with other teams while you work in a cross-functional environment - Instrumenting, analyzing and learning from the user behavior when they interact with your features & products - Working with Product Managers with a collaborative mindset and assisting them in achieving product objectives What You Bring - 7+ years of product management experience, ideally in B2B SaaS - Proven ability to move business metrics like MRR, churn, and attach rate - Experience owning an add-on or usage-based product from 0 scale - A data-driven mindset with familiarity using tools like Mixpanel, Amplitude, PostHog, or PendoClear communication and documentation skills to drive alignment across functions - Familiarity with the WordPress hosting ecosystem or other CMS hosting products is a strong plus - Strong user empathy and ability to balance agency needs with business goalsBonus: Experience working on or launching a hosting service product - Nice to HaveExperience working with or for marketing agencies - Understanding of SaaS resale models or multi-tenant platformsBackground in pricing strategy or product-led growth initiatives Nice to Have - Experience working with or for marketing agencies - Understanding of SaaS resale models or multi-tenant platforms - Background in pricing strategy or product-led growth initiatives This is a high-impact IC rolenot a management position. We're looking for a builder who is excited to ship, scale, and shape the future of our WordPress offering and its monetization. If you're passionate about creating revenue-generating SaaS products that customers love and resellwe'd love to hear from you. Why Should You Join Us At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company. Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers. Equal Employment Opportunity Information The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.