[01/10/2025] VP & Program Head - Emerging Channels, One Axis

Job Description

- KEY RESPONSIBILITIESNew Opportunity Identification - ONE AXIS
- Market study of various distribution models in bancassurance including Alternate Channel space
- Structuring development models and process for new channels like transaction banking, SME, phone based channels, credit cards and digital channels.
- Evaluating possibilities of modulations of distribution models, process restructuring, product reorientation through regular & structured interaction with the field (internal as well as bancassurance partner)
- Structuring key projects on the identified themes post agreement with management
- Responsible for hunting new opportunities within the ONE AXIS universe - Conventional / New Age
- Enable closure of product proposition and process to initiate farming.
- Own BOT - Build - Operate - Transfer of these new channels.
- Channel Management Support
- Campaign Design & Execution
- Ensure Channel partner week wise engagement drive as defined in the monthly calendar for all channels. Ensuring Month planning, road-map for the month etc
- Manage comprehensive and quality input decks for Channel partner monthly and weekly reviews- Region wise /segment wise in-depth analysis to drive business
- Setting up Internal governance rhythm, review decks, other in-depth analysis to drive MLI business and ensuring OA share
- Proactively ensuring region/segment wise inputs to Business head and develop strategies to drive Sales, ensuring persistency and other quality vectors
- Collaborate with Regional heads and segment managers to align central strategy and other efforts to improve on sales and other quality vectors. Provide support and inputs as and when required
- Other marketing/Sales excellence initiatives for the month
- All visibility related initiatives - Campaign EDMs, highlighting performers, other initiatives highlights etc
- Regulatory compliance
- Digital & New Initiatives
- Anchor the Digital KO for the Max Life Axis Bank Partnership
- Responsible for ensuring digital leadership for Axis Max Life @ Axis Bank
- Participate & collaborate for IT related projects/developments as per channels requirement.
- Identifying and driving new initiative to ensure thought leadership for Axis Max Life @ Axis Bank
- Product and Segment Innovation
- Channel Enablement & Strategic Initiatives
- Preparation of Review and Field presentations
- Management Presentations - Axis Max Life & Axis Bank
- Manage KRA for Business Partner
- Drive and implement new initiatives by working closely with the Department Head
- Liaise with Compliance, Legal, Operations, Finance, MIS, Marketing, Actuaries and other functions for timely resolution of queries and issues
- Business Intelligence
- Create ongoing dashboards and intelligence to highlight business performance and areas of improvement across key business vectors
- Prepare periodic presentations on business progress with insights on opportunities of improvement
- Building business intelligence through Analytics & environment scan
- Enabling sustained initiatives and short term tactical interventions for business augmentation
- Resolve Business Partner queries within the stipulated time
- OA Share Insighting
- Understanding of IRDA & other regulatory guidelines for seamless implementation

Measure of Success

- Achievement of Sales Growth Objective and OA Share of the channel
- Number of new channels / opportunities enabled
- Timely and reasonable estimate of sales, related key metrics and expenses.
- Achievement of Sales Objective of mapped channels.
- Timely and Quality Deliverables
- Consistency, Accuracy & TAT adherence as per the activity
- Process improvements
- Quality of Reports conceptualized under Performance framework
- Timely execution of all digital projects
- Meeting of D2C Targets of the channel
- MINIMUM/SPECIFIC EXPERIENCE12-14 years of total experience
- MBA /Post Graduate/Graduate
- Excellent skills in Excel, VBA and SQL
- Excellent Verbal and articulation skills
- Understanding of IT tools/automation techniques
- Strong Program / Channel Management Experience
- Project Management Skill