Account Director

3 weeks ago

Bengaluru, Karnataka, India Dentsu Full time

Company DescriptionDWA With offices in Sydney San Francisco Boston London Munich Beijing Bangalore and Singapore DWA is the world s largest and most respected media planning and buying agency specialising exclusively in the technology sector DWA is media-agnostic and ROI-focused developing campaigns for B2B and B2C clients that incorporate digital out-of-home TV radio print and ambient Third-party tracking and search are both used to measure campaign effectiveness in solving the client s problems whether success is judged according to brand uplift lead generation drive to store or other criteria So what s so great about focusing on technology clients Whether it s synching up multiple devices to get things done seamlessly playing Angry Birds or saving your data in the online cloud so you can access it when where and on what device you want technology is part of every minute of our lives at work at rest at play DWA work with a host of global brands in the business and consumer technology space connecting our partners to their key audiences The end-user it s all about getting technology to work for them their colleagues their homes and their companies on their terms Company Description DWA is now part of Merkle Merkle is a leading data-driven technology-enabled global performance marketing agency that specializes in the delivery of unique personalized customer experiences across platforms and devices For more than 30 years Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios The agency s heritage in data technology and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies Its combined strengths in performance media customer experience customer relationship management loyalty and enterprise marketing technology drive improved marketing results and competitive advantage With 5 500 employees Merkle is headquartered in Columbia Maryland with 24 additional offices in the US and 25 offices in Europe and APAC In 2016 the agency joined the Dentsu Aegis Network We are looking for a highly qualified Account Director with experience in multiple digital marketing channels as well as leading projects to greatness The key role for the AD will be to deliver leadership across the key accounts within DWA India s portfolio S he will have responsibility for his her group s P L and the professional development of their staff as well as fostering strong relationships with key clients The AD will come from a media planning background and be able to deliver strategic and innovative campaigns for their clients In addition s he will assist on new business projects as required Key Attributes Leadership - The AD will through their leadership of the account earn the trust and respect of the client their team members and other relevant parties The AD will be responsible to develop the vision for the key client accounts They will ensure that client satisfaction is always maximised Industry commentary and leadership is also required Commercial Sense - The AD will understand the financial dynamics of each client arrangement and will maximise opportunities to increase agency revenue Specific Responsibilities Managing the key clients Create and foster client relationship Deliver targeted P L across portfolio Understand and deliver client s marketing objectives Proactively present new ideas that enhance and develop the client s marketing Manage team - Account Managers and Account Executives Train and develop junior staff members Drive opportunities for additional revenue Budgeting and account planning Adherence to QA processes Other duties as required by the Management Qualifications and Skills Graduate post-graduate in Business Management Overall about 8 years experience in client relationship management for all forms of media post sales consulting and project management ideally with 5 years of media agency experience Successful track record of building relationships and managing client engagements with senior executives at media companies Strong customer service outlook with excellent communication and interpersonal skills Candidate needs to be able to quickly gain an in-depth knowledge of customers needs requirements and organizational structures Strong business technical and problem-solving skills Highly organized and proven professional with demonstrated ability to create and administer complex campaign schedules communicated in a straight talking open and easily digestible manner Knowledge of the online advertising industry and all other media platforms Proven capacity to utilize analytics to drive campaign optimization Advanced Excel PowerPoint skills and ad industry measurement tools Professional maturity integrity discipline and a positive attitude Key RelationshipsSenior Client marketing leaders the CMO day to day Marketing teams DWA Merkle Network and media owners Additional Information Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions Merkle as a best-in-class marketing agency welcomes big ideas and believes they can come from anywhere QualificationsQualifications and Skills Graduate post-graduate in Business Management Overall about 8 years experience in client relationship management for all forms of media post sales consulting and project management ideally with 5 years of media agency experience Successful track record of building relationships and managing client engagements with senior executives at media companies Strong customer service outlook with excellent communication and interpersonal skills Candidate needs to be able to quickly gain an in-depth knowledge of customers needs requirements and organizational structures Strong business technical and problem-solving skills Highly organized and proven professional with demonstrated ability to create and administer complex campaign schedules communicated in a straight talking open and easily digestible manner Knowledge of the online advertising industry and all other media platforms Proven capacity to utilize analytics to drive campaign optimization Advanced Excel PowerPoint skills and ad industry measurement tools Professional maturity integrity discipline and a positive attitude Additional InformationKey interfaces Management team Planning and or Buying Managers Media assistants Client marketing and business personnel media suppliers creative and PR agencies dentsu

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