Business Development Officer

18 hours ago

Cannanore KL IN XYLEM LEARNING Full time

Job Title Business Development Officer Role Overview The Business Development Officer plays a key role in enhancing the institution s visibility driving student admissions and supporting overall organizational growth This position involves developing and executing strategic marketing and business development initiatives managing multi-channel outreach and collaborating with cross-functional teams The ideal candidate will possess strong leadership skills and a proven ability to meet enrollment and sales targets Key Responsibilities 1 Marketing Strategy Planning Develop and implement comprehensive marketing strategies aligned with institutional goals Identify growth opportunities define market positioning and strengthen brand presence 2 Campaign Management Plan execute and monitor integrated marketing campaigns across digital platforms social media print media and events Maintain consistent brand messaging and ensure impactful campaign execution 3 Content Communication Oversee the creation of engaging marketing materials such as brochures website content blogs and social media posts Ensure all communication aligns with the institution s brand voice and resonates with the target audience 4 Market Research Insights Conduct competitor benchmarking and analyze market trends to understand student behavior and preferences Use data-driven insights to refine marketing strategies and enhance campaign performance 5 Lead Generation Conversion Develop innovative lead-generation strategies to boost inquiries and conversions Support and strengthen the admissions pipeline through effective lead nurturing 6 Budget Performance Management Manage the marketing budget to ensure optimal ROI Track KPIs prepare performance reports and recommend improvements for continuous growth 7 Relationship Stakeholder Management Build and maintain strong relationships with students parents alumni consultants and external partners Collaborate with academic and sales teams to align marketing and business development efforts 8 Team Leadership Guide and mentor junior marketing team members fostering creativity accountability and high performance Ensure smooth coordination within the team and across departments Qualifications Skills Bachelor s or Master s degree in Business Administration Marketing or related fields 3-6 years of experience in business development or sales preferably in the education or EdTech sector Proven track record of achieving sales and enrollment targets Excellent interpersonal communication and negotiation skills Strong analytical abilities with experience in reporting and data-driven decision-making Self-motivated goal-oriented and capable of working independently and collaboratively Willingness to travel for marketing and business expansion activities Job Type Full-time Pay From 20 000 00 per month Work Location In person

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