Cdp Specialist

JD for CDP Specialist As a CDP Specialist you willbe responsible for building optimizing and managing a robust customer data ecosystem to support personalized marketing strategies analytics and data-driven decision-making The role demands technical expertise and hands-on development skills to implement and maintain the CDP infrastructure Responsibilities Lead the implementation and configuration of the Customer Data Platform ensuring proper integration with marketing technologies Oversee the collection organization and maintenance of customer data within the CDP ensuring it is accurate complete and up-to-date Implement data governance protocols to maintain data quality consistency and compliance with regulatory standards Leverage the CDP to create highly targeted and segmented customer groups based on behaviors demographics and past interactions Collaborate with marketing teams to ensure the effective use of customer segments for email social web and other marketing channels Use and implement ML models on CDP platform to derive actionable insights from customer data stored in the CDP Develop predictive analytics models to enhance customer segmentation improve personalization strategies and drive dynamic pricing models Implement recommendations and personalization in marketing campaigns across email social media web and app channels Leverage powered tools to predict customer behaviors optimize campaigns and recommend relevant content or products to customers Qualifications Education Bachelor s degree in Marketing Data Science Computer Science Business Analytics or a related field A Master s degree is a plus Experience 2-6 years of experience working with Customer Data Platforms AI ML-driven tools and marketing technologies Technical Skills Proficiency in CDP platforms such as Adobe Experience Platform or similar Strong understanding of AI ML algorithms predictive analytics and ML business models powered Experience in tools like Python R or similar for AI model development