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Social Media Marketing Specialist
1 month ago
The ideal candidate will manage and execute brand marketing initiatives, focusing on influencer and social media marketing. They will identify and engage with social media creators, plan and execute influencer campaigns, monitor key performance indicators, conduct market research, and maintain professional relationships with influencers.
Key Responsibilities and Accountabilities (KRAs)- Discover and log social media creators.
- Reach out to suitable creators, sign contracts, and onboard them.
- Plan monthly influencer marketing campaigns, allocate budgets, and communicate strategies.
- Execute influencer-led campaigns.
- Create reports to track brand growth and highlight areas for improvement.
- Conduct market research to understand consumers and identify market gaps.
- Maintain healthy relationships with influencers.
- Coordinate with cross-functional teams for successful implementation.
- Experience in influencer discovery and onboarding processes.
- Effective communication and negotiation skills.
- Ability to manage PR and influencer relationships.
- Data analysis and reporting skills using Excel/Google Sheets and Google Docs.
- Campaign planning and budget management skills.
- Familiarity with social media marketing metrics.
- Basic visual design and copywriting skills.
Wellversed owns a portfolio of nutrition brands empowering people to attain optimal wellness. Our brands enable customers to unlock their potential and live healthier lives through an omni-channel approach including our eCommerce portal.
