Head of Global Marketing

1 day ago

Bengaluru, India SCIENTE Full time

SCIENTE is a Singapore HQ, multi-award winning, ISO9001/DPTM certified, a purpose-driven and a trusted business technology partner in intelligent transformations and technology talent management.

We are seeking a Head of Global Marketing & Demand Generation to establish and lead our marketing function in India, supporting our global business expansion. This role combines strategic leadership with hands-on execution, covering research, lead generation, digital marketing, brand governance, and partner co-marketing. The leader will play a pivotal role in positioning Sciente globally, enabling business development teams onsite, and building scalable marketing processes.

What are you expected to do?

Strategic Leadership

- Define and execute Sciente’s global marketing strategy, aligned with business expansion priorities.
- Own and govern brand positioning, messaging, and visual identity across geographies.
- Develop a scalable marketing operations framework to support global teams.
- Build and lead a high-performing marketing team in India over time.

Demand Generation & Sales Enablement

- Design and run end-to-end demand generation programs (inbound & outbound) to fuel pipelines for onsite Business Development Managers (BDMs).
- Establish structured market research and segmentation to identify high-potential prospects.
- Create sales enablement assets (presentations, playbooks, case studies) to support global BDMs.
- Track and report on marketing ROI, funnel metrics, and lead-to-revenue conversion.

Digital Marketing & Content

- Lead digital marketing campaigns across channels (SEO, SEM, email, LinkedIn, social, web).
- Build a content marketing engine with thought leadership, blogs, case studies, and whitepapers.
- Drive marketing automation, analytics, and CRM integration to scale activities efficiently.

Partner & Co-Marketing

- Work closely with technology and consulting partners to execute joint go-to-market initiatives.
- Plan and deliver co-branded campaigns, events, and webinars.
- Strengthen Sciente’s presence in partner ecosystems.

Brand & Communications

- Govern brand consistency across all external communication.
- Oversee corporate communications including employer branding.

Who shall fit-in the best?

- Hands-on operator with the ability to set strategy and execute to meet measureable performance goals.
- 12–15 years of marketing experience in IT services, consulting, or technology sectors, with exposure to global markets is mandatory.
- Successful track-recrod in demand/lead generation, digital marketing, and brand management.
- Experience working with onsite sales teams and partner ecosystems.
- Strong leadership, analytical, communication and execution skills.
- Prior experience in setting up from scratch or scaling a marketing function is required.

Should you be interested in this career opportunity, please send in your updated resume to HR@sciente.com at the earliest.

When you apply, you voluntarily consent to the disclosure, collection and use of your personal data for employment/recruitment and related purposes in accordance with the SCIENTE Group Privacy Policy, a copy of which is published at SCIENTE’s website (https://www.sciente.com/privacy-policy).

Confidentiality is assured, and only shortlisted candidates will be notified for interviews.

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