Marketing Manager

We are looking for a Marketing Manager (4–6 years) who can own demand generation, partner & product marketing, and Generative AI Optimization (GEO) ensuring that Fortytwo Labs is discoverable across search engines and AI assistants alike. If you thrive at the intersection of storytelling, analytics, and emerging tech, this is your opportunity to shape visibility for one of India's fastest-growing cybersecurity companies.

Fortytwo Labs is pioneering π-Control, India's first indigenous post-quantum cryptography and cybersecurity platform. Already trusted across defense, BFSI, telecom, and national critical infrastructure, we are now scaling our go-to-market engine with a hybrid model: direct enterprise sales, a strong partner ecosystem, and an emerging global developer community.

Position: Marketing Manager

Experience: 4-6yrs

Location: Pune

Role:

1. Generative AI Optimization (GEO) & SEO

- Define and execute strategies for Generative AI Optimization (GEO) to ensure Fortytwo Labs appears correctly and prominently in AI-driven answer engines (ChatGPT, Gemini, Copilot, Perplexity).
- Maintain canonical company fact sheets, structured data (schema.org), FAQs, and authoritative content to reduce hallucinations and increase citations.
- Manage end-to-end SEO: on-page optimization, keyword strategy, link building, and technical health.

2. Partner & Ecosystem Marketing

- Build co-marketing campaigns with OEMs (Red Hat, MongoDB), resellers (HPE, SIs), and ISVs.
- Develop joint solution briefs, case studies, webinars, and event strategies.
- Track and report partner-sourced pipeline and ROI on MDF usage.

3. Demand Generation & Integrated Campaigns

- Plan and execute multi-channel campaigns (Google Ads, LinkedIn, email, retargeting, webinars, expos).
- Align campaigns with BFSI, defense, telecom, and critical infra audiences.
- Own website CRO, landing pages, and inbound lead conversion.

4. Product & Solution Marketing

- Translate complex cryptographic innovations (MFA42, ACCESS42, COMM42, Q-DataVault, API Security) into compelling positioning.
- Create sales enablement kits: one-pagers, presentations, battlecards, regulated-sector narratives.
- Support product launches with coordinated GTM plans.

5. Developer & Community Marketing

- Collaborate with product teams to produce SDK documentation, tutorials, and technical blogs.
- Seed developer community engagement through webinars, hackathons, and developer newsletters.

6. Content, PR & Social Media

- Drive thought leadership (blogs, articles, whitepapers, videos, analyst engagement).
- Own social media calendar, highlight wins, awards, and industry recognition.
- Manage PR efforts to secure coverage in CIO/tech media.

7. Marketing Ops & Analytics

- Manage budgets, campaigns, and agencies/vendors.
- Own funnel analytics: MQL→SQL conversion, SEO/GEO SOV, CAC/MQL, partner-sourced pipeline.
- Ensure marketing automation (HubSpot/Marketo), UTM hygiene, and dashboards are reliable.

Requirements

- 4–6 years of experience in B2B technology marketing (SaaS, cybersecurity, enterprise software).
- Proven track record in SEO and working knowledge of GEO (Generative AI Optimization).
- Experience in partner marketing and enterprise demand generation.
- Ability to create content for both technical (developer, security architects) and business (CIO, CISO, regulators) audiences.
- Tools: Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, Google Analytics 4, SEMrush/Ahrefs; bonus for Looker, Tag Manager.
- Excellent written and verbal communication skills.
- Self-starter with ability to manage multiple campaigns, deadlines, and stakeholders.

Why Fortytwo Labs?

- Shape the AI-era discoverability strategy (GEO) for a pioneering cybersecurity platform.
- Work with global OEMs and partners (Red Hat, HPE, MongoDB) to scale enterprise adoption.
- Be part of a deep-tech company already securing millions of identities and transactions across India's most critical sectors.
- Entrepreneurial, flat culture where your work directly drives pipeline and brand visibility.

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