Manager - Marketing

3 weeks ago

Pune, Maharashtra, India Team Engine HCM Full time

- We are looking for a results-driven Marketing Manager to lead our marketing efforts. You will be responsible for developing and executing marketing strategies that enhance brand visibility, generate leads, and support business objectives.

- The ideal candidate will have strong leadership skills, creative thinking, and a deep understanding of digital and traditional marketing channels.

Key Develop, implement, and manage comprehensive marketing plans and campaigns aligned with company goals

- Conduct market research to identify trends, customer needs, and competitive positioning

- Lead digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing

- Manage brand positioning, messaging, and ensure consistency across all marketing materials

- Collaborate with sales, product, and creative teams to drive integrated marketing efforts

- Analyze marketing performance metrics and optimize campaigns for maximum ROI

- Manage marketing budgets and allocate resources efficiently

- Oversee the creation of marketing collateral, promotional materials, and communications

- Plan and execute events, webinars, and trade shows to enhance brand presence

- Lead, mentor, and develop the marketing team to achieve departmental goals

Qualifications & Skills:

- Master's or Bachelor's degree in Marketing, Business Administration, or related field (Masters preferred)

- 5+ years of experience in marketing, with proven success in managing campaigns and driving growth

- Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO tools, etc.)

- Excellent communication, leadership, and project management skills

- Ability to analyze data and derive actionable insights

- Creative thinker with strong problem-solving abilities

- Experience managing budgets and vendor relationships

- Familiarity with CRM and marketing automation software (e.g., HubSpot, Salesforce) is a plus

(ref:iimjobs.com)

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