Group Head- Brand Growth

Designation – Group Head - Brand Growth Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003 Days of working – 5 (Sat& Sun fixed off) Overview: We are seeking an accomplished and strategic Group Head with advanced knowledge in social media, strategic planning, and a comprehensive understanding of influencer marketing, paid media, SEO, technology, and e-commerce. The ideal candidate should be passionate about team and account growth, adept at leading large-scale campaigns, and possess strong expertise in strategy development, campaign execution, extensive research, and understanding the entire process of creating a brand identity. Key Responsibilities: Strategic Account Management: - Develop and implement high-level strategic account plans to drive both team and account growth. - Utilize advanced knowledge of social media, influencer marketing, paid media, SEO, tech, and e-commerce for comprehensive account strategies. Campaign Execution and Research: - Lead the planning and execution of impactful campaigns, ensuring alignment with client goals. Work on 360 integrated campaigns. - Conduct extensive research to gather insights, inform strategies, and optimize campaigns. - Manage multiple projects simultaneously, mentoring or supervising other projects with respective managers. - Understand and implement mainline marketing strategies and effectively add that in campaign planning and execution. Team Leadership and Management: - Lead and mentor a team of more than 5-6 Account Managers/Solution Architects, fostering a collaborative and high-performance team culture. - Provide strategic guidance on team growth, account management, and campaign execution. Client Relationship Management: - Build and maintain strong client relationships, acting as the main point of contact. - Recognize the crucial nature of client management in ensuring client satisfaction. - Address client concerns and proactively identify opportunities for account expansion. Understanding Brand Identity Importance: - Understand the entire process of creating a brand identity, including defining brand archetypes, visual tonality, and brand persona. - Collaborate with creative teams to ensure brand elements align with client objectives and resonate with target audiences. New Business Pitches: - Actively participate in and lead new business pitches, showcasing expertise in digital marketing. - Research data, gather insights, and prepare compelling presentations for pitch activities. - Present and lead pitches from the forefront, demonstrating leadership and strategic thinking. Opportunity Identification and Event Planning: - Identify opportunities for big events in advance, aligning with festive, sports, or special occasions. - Create plans for significant events and ensure seamless execution. Upselling and Project Leadership: - Create opportunities for different verticals and propose them to existing clients. - Lead projects with complex delivery, covering all digital verticals/solutions provided. Key Skills & Qualifications: - Minimum 6 years of Brand growth experience for clients. - Exceptional communication and interpersonal skills for effective stakeholder management. - Strong background in managing and coordinating teams to execute marketing initiatives. - Candidate with experience in digital marketing agency is preferred. About Lyxel&Flamingo: Lyxel&Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world. We dig right into the business. Company Website - lyxelandflamingo.com