Head – Marketing

3 weeks ago

Hyderabad Telangana India, Telangana Excellencia Group of Institutions Full time

Job Title: Head – Marketing & Brand Strategy


Organization: Excellencia Junior Colleges – CBSE & International Schools

Location: Hyderabad

Reports To: Director


Role Purpose


To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.


Key Responsibilities

1. Brand Leadership

  • Define and evolve the brand identity in alignment with the school’s philosophy: innovation, wisdom, and global relevance.
  • Create compelling storytelling around student success, faculty excellence, and institutional vision.
  • Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.


2. Strategy & Planning

  • Design the annual marketing calendar, integrating both offline and online campaigns.
  • Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches.
  • Research market trends, competitor strategies, and parent/student expectations to inform decision-making.


3. Digital & Performance Marketing

• Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.

• Optimize paid campaigns for lead generation and brand engagement.

• Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.


4. Admissions & Growth Marketing

• Develop lead nurturing systems — from inquiry → counselling → conversion.

• Build CRM automation for personalized parent communication.

• Partner with the academic and counsellor teams to align brand voice with parent engagement.


5. Events, PR & Community Building

• Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.

• Build PR relationships with education journalists, bloggers, and award organizers.

• Manage photo/video shoots and press releases that reflect authentic brand values.


6. Leadership & Team Development

• Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.

• Partner with academic heads to create integrated campaigns celebrating learning excellence.

• Foster a data-driven, creative, and collaborative culture within the team.


Desired Profile

• MBA / PGDM in Marketing, Communications, or related field.

• 8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.

• Proven expertise in digital marketing, storytelling, and brand building.

• Excellent communication, analytical, and team leadership skills.

• Passion for education, creativity, and youth engagement.

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