Head – Marketing

5 hours ago

Hyderabad Telangana India, Telangana Excellencia Group of Institutions Full time

Job Title: Head – Marketing & Brand Strategy


Organization: Excellencia Junior Colleges – CBSE & International Schools

Location: Hyderabad

Reports To: Director


Role Purpose


To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.


Key Responsibilities

1. Brand Leadership

  • Define and evolve the brand identity in alignment with the school’s philosophy: innovation, wisdom, and global relevance.
  • Create compelling storytelling around student success, faculty excellence, and institutional vision.
  • Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.


2. Strategy & Planning

  • Design the annual marketing calendar, integrating both offline and online campaigns.
  • Align marketing efforts with the academic calendar — admissions, Olympiads, exam results, key events, and new program launches.
  • Research market trends, competitor strategies, and parent/student expectations to inform decision-making.


3. Digital & Performance Marketing

• Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.

• Optimize paid campaigns for lead generation and brand engagement.

• Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.


4. Admissions & Growth Marketing

• Develop lead nurturing systems — from inquiry → counselling → conversion.

• Build CRM automation for personalized parent communication.

• Partner with the academic and counsellor teams to align brand voice with parent engagement.


5. Events, PR & Community Building

• Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.

• Build PR relationships with education journalists, bloggers, and award organizers.

• Manage photo/video shoots and press releases that reflect authentic brand values.


6. Leadership & Team Development

• Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.

• Partner with academic heads to create integrated campaigns celebrating learning excellence.

• Foster a data-driven, creative, and collaborative culture within the team.


Desired Profile

• MBA / PGDM in Marketing, Communications, or related field.

• 8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.

• Proven expertise in digital marketing, storytelling, and brand building.

• Excellent communication, analytical, and team leadership skills.

• Passion for education, creativity, and youth engagement.

  • Head of Marketing

    2 weeks ago

    Hyderabad, Telangana, India Excellencia college Full time ₹ 10,00,000 - ₹ 18,00,000 per year

    We are hiring for Head Of Marketing position for our Excellencia Group of Institutions on an immediate basis.About Us:Excellencia Group of Institutions is a premier educational organisation specialising in Junior Colleges and CBSE Schools. Known for our track record of academic excellence and continuous innovation in teaching, we are expanding our reach to...

  • Head of Finance

    4 days ago

    Hyderabad, Telangana, India, Telangana Xemplar Insights Full time

    SummaryOne of our PE backed portfolio company is seeking a strategic and hands-on Head of Finance to lead all financial operations and support the company’s ambitious growth trajectory. The Head of Finance will be a key member of the executive leadership team, responsible for shaping and executing financial strategies, scaling operations, and enhancing...

  • Head of Admissions

    5 hours ago

    Hyderabad, Telangana, India, Telangana The Shri Ram Academy Full time

    Company Description The Shri Ram Academy is a part of The Shri Ram Legacy, which has proudly expanded its footprint in South India. After the success of The Shri Ram Universal School (TSUSH) in Hyderabad, established in 2017 and known for offering a top-tier CBSE curriculum, The Shri Ram Academy aims to continue this legacy. The new school, nestled on a...

  • Head of Marketing

    1 week ago

    Hyderabad, Telangana, India Around29 Center for Enriched Studies Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Description: Head of Marketing & AdmissionsLocation: HyderabadReports to: Managing Director / School DirectorEmployment Type: Full-TimeAbout Around29 Center for Enriched Studies (ACES)Around29 Center for Enriched Studies is committed to empowering lifelong learning by providing holistic, future-ready education. We emphasize academic excellence,...

  • Head of Sales

    4 days ago

    Hyderabad, Telangana, India, Telangana Tint Tone & Shade Full time

    Company DescriptionTint Tone & Shade is an innovative firm based in Chennai, focusing on design, business tactics, and experimental innovation. We specialize in developing urban strategies and architectural solutions by redefining challenging conditions as design opportunities. Our collaborative approach involves working with experts from various fields to...

  • Head Digital Marketing

    7 days ago

    Hyderabad, Telangana, India Robestek Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    The Head of Digital Marketing will be responsible for developing and executing our digital marketing strategy to enhance brand awareness and achieve business objectives and strategic thinker with a strong background in digital marketing.

  • Head

    2 weeks ago

    Hyderabad, Telangana, India, Telangana MedPlus Health Services Limited Full time

    Job Title: Head-Franchisee Business DevelopmentJob Location : HyderabadJob Overview:We are seeking a highly strategic and entrepreneurial leader to spearhead our national franchise expansion initiatives. He will be responsible for identifying growth opportunities, formulating and executing the franchisee acquisition strategy, and nurturing relationships with...

  • Head of Creative

    7 days ago

    Hyderabad, Telangana, India MNV Digital Marketing Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Role PurposeTo lead MNV's creative and strategic output across all verticals, ensuring every campaign, brand deliverable, and IP reflects both innovation and market relevance. This role balances brand strategy (why we do it) and creative direction (how it looks and feels).Salary:8-10LPAKey ResponsibilitiesBrand Strategy & PositioningDevelop brand...

  • Head of Digital Marketing

    2 weeks ago

    Hyderabad, Telangana, India Bgain Gateway Private Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionBgain Gateway empowers businesses to thrive by providing a comprehensive suite of services designed to streamline operations, elevate brand presence, and achieve strategic goals. We offer end-to-end expertise in branding, marketing, tech solutions, and HR. Our data-driven strategies ensure future-proof plans tailored to your needs, and our...

  • HEAD INSIDE SALES

    2 weeks ago

    Hyderabad, Telangana, India, Telangana Global IT Con. LLC Full time

    Job Title: Head - Inside SalesLocation: HyderabadEmployment Type: Full-TimeExperience Level: 10-15yearsPosition Overview:We are seeking a dynamic and strategic Inside Sales Head to spearhead our lead generation and new business development initiatives. This role is pivotal in helping build a robust sales pipeline, optimizing outreach processes, and mentoring...