Head of Strategy

ROLE MISSION

To architect and scale Brilliant Brains’ revenue, profitability, growth infrastructure, and team performance by building a predictable, AI-powered, financially disciplined growth operating system for both the agency and its clients.

This is not just a marketing role. This is a Business Growth + Financial Strategy + Team Performance Leadership role.

WHAT YOU WILL OWN

1. Agency Growth (Internal)

• Build and execute the growth roadmap of Brilliant Brains (services, verticals, markets).
• Develop scalable offers, productized services, recurring revenue models.
• Drive revenue targets and client value expansion.
• Lead positioning and market differentiation (AI-first agency).
• Build partnerships and growth channels.

✅ KPI: Agency revenue growth, ACV, vertical expansion, high-ticket retainers

2. Financial Planning & Profitability Control

• Own P&L alongside CEO.
• Design pricing, retainers, and margin safeguards.
• Allocate resources based on ROI.
• Ensure every client becomes profitable within 90 days.
• Prevent scope creep and unprofitable projects.
• Build financial forecasts and growth models (quarterly).

✅ KPI: Gross profit %, Net profit %, CAC:Revenue, LTV:CAC, Client profitability

3. Full-Funnel Growth System (Clients + Agency)

• Architect 90-day and 12-month growth plans.
• Build end-to-end funnels: Awareness → Acquisition → Conversion → Retention → Advocacy.
• Standardize experimentation frameworks (offers, creatives, funnels).
• Integrate AI into performance, creative, lead handling, automation.
• Ensure result improvement month-over-month.

✅ KPI: ROAS, CAC Reductions, LTV Increase, CVR Uplift, NRR (Net Revenue Retention)

4. Team KPI Ownership & Accountability

• Define success metrics for each department.
• Build KPI dashboards and performance scorecards.
• Conduct weekly performance reviews with department heads.
• Fix bottlenecks, coach leaders, improve output quality.
• Create a high-performance culture with accountability.

✅ KPI: KPI Hit Rate %, SLA adherence, Output quality, Velocity of execution

5. Cross-Department Alignment (Strategy → Execution)

• Translate business goals into execution plans.
• Ensure Performance, Creative, Tech, CRM, SEO, and Sales follow ONE roadmap.
• Implement growth operating cadence (WBR, MBR, QBR).
• Eliminate silos and accelerate execution.

✅ KPI: Time-to-execution, Cross-functional efficiency, Clarity of ownership

6. AI, Automation & Innovation

· Infuse AI across media buying, creative, analytics, CRM, operations.

· Build AI agents and automation workflows.

· Develop proprietary systems and frameworks as competitive moat.

· Drive continuous testing and innovation culture.

✅ KPI: AI adoption rate, cost/time savings, performance uplift

7. Client Strategy & Advisory

· Act as strategic growth partner to founders and CMOs.

· Lead quarterly business reviews with roadmap and ROI clarity.

· Move clients from “execution retainers” to “strategic growth retainers.”

· Increase client lifetime value and retention.

✅ KPI: Client retention %, Upsell revenue, NPS score

WHO YOU ARE (Ideal Profile)

✅ 5+ years in digital growth, performance marketing, or strategy

✅ Have scaled multiple brands or portfolio accounts

✅ Strong P&L ownership and financial acumen

✅ Expert in funnels, paid growth, CRO, CRM, and AI-driven automation

✅ Exceptional strategist AND execution orchestrator

✅ Comfortable advising C-level founders

✅ Proven leadership of cross-functional teams

✅ Data-driven, commercially sharp, highly accountable

✅ Obsessed with performance, systems, and scale

BONUS IF YOU HAVE:

✅ Agency leadership / Consulting experience

✅ Built growth frameworks or playbooks before

✅ Worked with AI / marketing automation

✅ Launched new service lines or verticals

✅ Built a high-performance culture