Head of Brand

Job Description Position: Brand Head Location: KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi - 110030 Department: Marketing & Communications Reporting To: Chairman Role Summary: The Brand Head will be responsible for crafting and implementing a unified brand strategy that reflects KR Mangalam's values, vision, and educational excellence. This leadership role demands a blend of strategic thinking, creativity, and strong execution skills to build a powerful and consistent brand identity across schools, university, digital platforms, and stakeholder communications. Key Responsibilities: 1. Brand Strategy & Positioning - Develop and implement a holistic brand strategy for KR Mangalam Group, covering both schools and university. - Define and evolve brand positioning, messaging, and storytelling across physical and digital touch points. - Lead brand differentiation in the competitive education landscape. - Conduct regular brand audits and ensure consistent alignment between strategic goals, communication tone, and audience perception. 2. Campaign Planning & Execution - Lead the development and execution of integrated marketing campaigns (admissions, new programs, events). - Align campaigns with seasonal academic calendars and admission cycles. - Ensure 360 campaign rollout (Digital, Print, Outdoor, PR, Social Media). 3. Integrated Marketing & Communication - Create and implement strategic communication plans that enhance the brand's repute nationally and globally. - Oversee all brand communication advertising, PR, social media, internal communications, outdoor, and events. - Drive campaigns that reinforce institutional strengths research, innovation, global exposure, and student outcomes. - Collaborate with the Admissions, PR, and Academic divisions to ensure consistent messaging that aligns with admission goals and institutional credibility. 4. Reputation Management & PR - Develop a strong narrative and voice for the group through PR campaigns, thought leadership, and media relations. - Build partnerships with educational influencers, parent communities, and student ambassadors. - Conceptualize opinion pieces, success stories, and faculty features that highlight research, innovation, and impact. - Manage crisis communication, if required. 5. Research-Oriented Brand Development - Leverage data-driven insights and perception studies to guide marketing communication. - Monitor education sector trends, ranking parameters (NIRF, NAAC, QS), and stakeholder expectations. - Commission market research to evaluate brand visibility, competitor positioning, and student/parent perception. - Develop measurable goals to improve brand equity, recall, and reputation indices. 6. Performance Monitoring & Reporting - Track key brand KPIs: awareness, perception, digital reach, engagement, and campaign ROI. - Conduct periodic brand audits and market research to evaluate brand health. - Present branding performance reports to senior leadership with actionable insights. 7. Lead Generation - Building strong brand awareness and trust, which increases inbound inquiries. - Designing campaigns and messaging that resonate with prospective parents and students. - Aligning brand experience with the expectations of the target audience to nurture leads. 8. Creative & Visual Identity Governance - Supervise Creative Directors (Art & Copy) to ensure premium brand aesthetics and strong storytelling. - Maintain uniformity in design language, tone of voice, photography, and brand narratives across university and schools. 9.Stakeholder & Team Leadership - Lead and mentor the branding and creative teams. - Work closely with school principals, marketing heads, academic leadership, and external agencies. - Report performance metrics to senior management and suggest optimizations. Key Requirements: - Master's degree in Marketing, Branding, Mass Communication or related field. - 10+ years of experience in brand management/marketing, preferably in Education, Tech, Fashion, Automobile, Real Estate etc. - Proven experience in building and scaling premium brands. - Strong storytelling, visual design sensibility, and campaign planning skills. - Ability to work in a cross-functional, collaborative environment. - Excellent communication, leadership, and stakeholder management skills.