Performance Marketing – Manager

job description the performance marketing manager role at intent farm is designed for a strategic data-driven marketer who has deep experience in scaling ecommerce and d2c brands through digital advertising this role requires strong expertise in meta and google ads a sharp analytical mindset hands-on campaign execution and the ability to build growth strategies across the full funnel the manager will lead client accounts end-to-end ensuring measurable results efficient spends and consistent growth across digital channels key responsibilities 1 campaign strategy execution build comprehensive performance marketing strategies for ecommerce and d2c brands across meta ads and google ads plan launch and scale high-performing campaigns across search display video shopping and paid social implement full-funnel strategies tof mof bof and design advertising flows aligned to the brand s growth goals lead creative brainstorming with the team for ad hooks messaging and high-performing creatives 2 optimization growth management continuously optimize campaigns for roas cac ctr cvr and other key performance metrics conduct frequent a b tests across creatives audiences bidding and landing pages identify new growth opportunities through market trends competitor research and platform insights develop cro-backed recommendations to improve landing page performance and customer journey drop-offs 3 analytics reporting forecasting translate performance data into actionable insights and strategic decisions build weekly monthly performance reports with clear reasoning next steps and measurable outcomes manage budgets across brands while ensuring efficiency pacing accuracy and quarterly forecasting maintain strong tracking hygiene using ga4 utm parameters and pixel tag implementations 4 client communication account leadership manage client relationships directly present insights and own communication end-to-end handle performance review calls strategy discussions and quarterly planning sessions clearly articulate decisions optimizations and growth recommendations to clients ensure high-quality delivery through collaboration with creative content and analytics teams requirements 3-6 years of hands-on experience in performance marketing specifically managing ecommerce d2c brands strong expertise in meta ads manager and google ads search shopping expertise is a must proven track record of scaling brands with high roas controlled cac and efficient ad spends advanced analytical skills with proficiency in ga4 looker studio google sheets excel deep understanding of ecommerce funnels attribution models paid social psychology cro and remarketing frameworks ability to build and present strategic growth plans with clear reasoning and expected outcomes experience managing multiple accounts simultaneously in a fast-paced agency environment strong communication skills problem-solving ability and ownership mindset experience collaborating with creative teams to build ads that perform good to have experience with influencer paid ads synergy strategies familiarity with shopify webflow or landing page optimization tools understanding of automation scripts and advanced remarketing flows benefits why you should join us in case you value the opportunity to work on real challenging marketing problems in case you value high involvement from founders and learning from them in case you value having the autonomy to do things your way and not have to worry about experimental failures in case you care about working alongside genuine honest peers who will have your back no matter what in case you value contributing to the organisation beyond your call of duty and getting handsomely remunerated for the extra effort in case you believe in always learning and want an environment which will invest into your learning for the long term in case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies in case you are looking for a place for the long term where you can keep growing with the company our first few hires from 5-6 years back are still with the company why you shouldn t join us in case you are looking for a product company ofcourse we aren t one in case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and only has to do that we thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead in case you are looking for the top bracket pay in the industry - we are not the one or you you may find hyper funded startups who can do that for you working days monday to friday onsite saturday half day wfh location hsr layout bangalore