Manager- Performance Marketing

6 days ago

Bangalore Karnataka, India AppsForBharat Full time

About AppsforBharat We are committed to building the most trusted destination that serves the devotional needs of millions of devotees in India and abroad providing them the access they always wanted Position Overview We are looking for a highly driven Performance Marketing Manager who will go beyond managing campaigns to own and scale an entirely new vertical of pujas This role demands not only expertise in paid marketing but also strong business acumen strategic thinking and the ability to collaborate across functions-category product content and creative-to drive exponential growth This is a high-impact role where you will be responsible for driving revenue CAC efficiency ROAS contribution margins and vertical-level growth Key Responsibilities Campaign Strategy Growth Own and scale paid campaigns across Meta FB IG Google Ads and emerging digital channels Develop full-funnel growth strategies to drive awareness acquisition and conversion for puja services Build scalable frameworks for campaign execution and expansion into new markets Business Ownership Take ownership for the new puja vertical with focus on revenue growth CM1 CM2 and sustainable CACs Drive vertical-level growth strategy-identify high-potential categories align puja offerings with consumer needs and unlock new opportunities Conduct deep-dive analyses to link marketing performance with business impact Optimisation Experimentation Lead systematic experimentation on creatives audiences placements landing pages and offers Push for constant improvement in efficiency metrics CPA ROAS while also scaling volume Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives Cross-functional Leadership Work closely with category teams to plan campaigns around puja calendars festivals and auspicious occasions Collaborate with content creative teams to build narratives that drive conversion and trust Partner with product CRM to optimize the user journey retention flows and monetization Ensure alignment across all stakeholders to hit growth targets for the vertical Requirements 3-5 years of experience in performance marketing with proven success in scaling campaigns to high budgets Strong understanding of paid media platforms Meta Google UAC DV360 etc and campaign attribution Experience in owning business outcomes revenue margins beyond campaign metrics Strong analytical mindset-comfortable with Excel Sheets and dashboard tools Demonstrated ability to work cross-functionally and influence stakeholders across functions Entrepreneurial attitude ownership-driven problem-solving and outcome-oriented Preferred Skills Experience in scaling a new vertical business line from scratch Comfort with P L thinking and exposure to marketplace or service-oriented businesses Familiarity with tools like AppsFlyer Google Analytics 4 Looker Studio Metabase Ability to thrive in a fast-paced high-growth environment Location Bangalore Join us to not only manage campaigns but to build and scale a high-growth vertical in the devotional ecosystem

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