Digital Analytics Manager

2 weeks ago

Hyderabad India Amgen Full time

Job Description HOW MIGHT YOU DEFY IMAGINATION If you feel like you're part of something bigger, it's because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Live | What you will do - Lead the delivery of monthly and ad hoc media performance reports across HCP and consumer marketing initiatives. - Analyze channel-level and campaign-level metrics to identify key drivers of performance across digital and offline media. - Support quarterly business reviews (QBRs) by synthesizing insights and performance trends for brand stakeholders. - Collaborate with brand analytics partners to align on KPI goals, benchmarks, and success metrics. - Partner with US-based media leads, external agencies, and vendors to align on campaign data tracking, definitions, and performance narratives. - Recommend test-and-learn opportunities to explore new tactics or improve existing ones. - Act as a quality control owner for campaign data integrity and analytics deliverables. - Manage and mentor a team analysts and contribute to capability-building. Thrive | What you can expect As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being Basic Qualifications - Master's degree (or Bachelor's with 8-12 years of relevant experience) in Analytics, Marketing Science, or a related field. - Experience in campaign reporting, KPI analysis, and performance storytelling for marketing teams. - Strong skills in Excel, PowerPoint, and Tableau or equivalent BI tools. - Good understanding of digital and offline media KPIs across HCP and consumer contexts. - Proven ability to manage deliverables, timelines, and cross-functional collaboration independently. Preferred Qualifications - Background in pharma marketing analytics or experience in a regulated industry. - Familiarity with common marketing analytics techniques (e.g., lift analysis, channel diagnostics, reach/frequency evaluation). - Experience with syndicated datasets and platforms such as Nielsen, IQVIA, or Veeva. - Experience collaborating with US-based or global stakeholders in a matrixed environment. - Ability to recommend improvements to reporting workflows, campaign metric alignment, or KPI goal setting.

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