Digital Analytics Associate

3 days ago

Navi Mumbai Maharashtra India, Maharashtra LS Digital Group Full time

Associate - Digital Analytics

Office Location: Ghansoli

Position Description:

  • Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.
  • Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects.
  • Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
  • Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed.
  • A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms.
  • Work with program managers/customer service team for timely implementation of changes in tagging due to site changes.
  • Tagging schemas and specifications for new sites and new site features.
  • Quality assurance and debugging of tagging as implemented by developers.
  • Write tagging specifications/flow for developers for enhanced ecommerce websites/apps.
  • Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA).
  • Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus.
  • Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse.
  • Access the Google Tag Manager and Google Analytics APIs for automating tasks.
  • Quality assurance and debugging of tagging as implemented by developers.


Responsibilities:

  • Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM).
  • Hands-on in Looker Studio (Previously Data Studio) is a plus.
  • Experience architecting, designing, and implementing data within a data layer.
  • Experience in reporting and data crunching.
  • Experience debugging analytics and other HTTP requests with browser developer tools/extensions.

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