Assistant CMI Manager, Ecommerce and Shopper

2 days ago

Mumbai, India Hindustan Unilever Hul Full time

Job Description Background: - HUL has significantly increased its focus on e-commerce as a channel, supported by higher investments - The candidate will identify growth opportunities and drive efficiency and effectiveness in the e-commerce channel About the Role: - Represent the voice of the shopper, integrating Unilever shopper and category knowledge with custom research - Provide insights that provoke transformational business action and drive sustainable marketplace impact - Lead e-commerce and shopper insights initiatives, understanding omnichannel shopper behavior and decisions Key Expectations: - Insights Leadership: - Provide fact-based, strategic, shopper-centric point of view - Communicate the voice of the shopper including attitudes, behaviors, motivations, barriers, and pain points - Connect insights to build integrated, inspiring category growth stories to inform business decisions - Effective Deployment and Content: - Drive impactful media capabilities on e-commerce to enhance brand superiority - Reinforce deployment principles and drive efficiency - Fill Knowledge Gaps: - Identify foundational and channel-specific knowledge gaps in e-commerce - Create and lead a research agenda to deliver actionable insights - Analytical Proficiency: - Comfortable analyzing sales, panel, and social media data - Leverage data sources to deliver actionable learnings and insights aligned with business objectives Key Competencies: - Strong Bias for Action: Ability to make things happen quickly, pivot, and source new solutions - Simplifies Complexity: Interpret complex business challenges, spot issues and opportunities proactively - Visionary & Innovative: Trend spotting, continuous learning, collaboration, and process reinvention - Result-Oriented: Motivated by outcomes, committed to achieving desired results efficiently - Quest for Learning: Open to learning, exploring new territories, and accelerating personal growth Key Job Requirements: - Minimum 5 years in insights and primary research experience in CPG, retail, or e-commerce sectors - Proficient understanding of the e-commerce business landscape - Strong project management skills, capable of end-to-end management of the research process

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