Social Media Marketing

3 weeks ago

India Uvation Full time

Job Overview As a Social Media Analyst within our Marketing team you will play a critical role in analyzing optimizing and reporting on both organic and paid social media efforts Your primary focus will be on driving awareness engagement and qualified lead generation for our SaaS and IT solutions targeting B2B decision-makers across North America This role demands a data-driven marketer with strong expertise in both paid and organic strategies particularly across platforms such as LinkedIn X Twitter Meta and YouTube You will collaborate closely with demand generation product marketing and content teams to improve campaign performance and align social media efforts with business objectives Responsibilities Strategy Analysis Develop performance dashboards and reports to track social KPIs including engagement reach CPL and ROAS Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation Stay current on industry trends competitor activity and platform algorithm changes within the SaaS and IT space Organic Social Media Monitor and analyze the effectiveness of organic content across all active platforms Collaborate with internal stakeholders to publish thought leadership product news and brand content aligned to the B2B buyer journey Optimize publishing schedules formats and messaging based on data insights and content performance Paid Social Media Plan execute and manage paid social campaigns across LinkedIn Meta and other relevant platforms to support lead generation goals Set up targeting tracking UTMs pixels and conversions for accurate performance attribution and full-funnel reporting Continuously test creatives messaging and audience segments to drive performance in high-value B2B accounts Cross-Functional Collaboration Work closely with the demand generation product marketing and sales teams to align social media campaigns with strategic business objectives Present social media reports and insights to stakeholders making proactive recommendations for improvement Requirements Experience 3-5 years of hands-on experience in social media analytics and campaign execution Proven experience running and optimizing B2B social media campaigns for SaaS or IT products with a strong understanding of the North American market Proficient with LinkedIn Campaign Manager Meta Ads Manager Google Analytics and tools like Sprout Social Hootsuite or HubSpot Technical Skills Deep understanding of B2B social media metrics full-funnel tracking and performance attribution Familiarity with marketing automation and CRM tools such as Salesforce HubSpot or Marketo Comfortable with creating reports and visualizations using Excel Google Sheets Tableau or Looker Studio Soft Skills Strong analytical and critical thinking skills with a detail-oriented approach Excellent communication and presentation skills Ability to manage multiple priorities in a fast-paced cross-functional team environment Self-motivated with a collaborative and proactive work style Other Bachelor s degree in Marketing Communications Business or related field preferred Experience with SaaS buyer personas B2B funnels and account-based marketing ABM strategies is a plus

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