▷ (04/10/2025) Growth Marketer

11 hours ago

Gurugram Gurugram India Edureka Full time

Job Description

Job Title: Growth marketing executive

Location: Gurgaon (Onsite)

Experience: 6months to 2 Years

Industry Type: edTech

Employment Type: Full Time, Permanent

Role Category: Marketing and Communication - Other

Salary: 3-4LPA

Role and Responsibilities

Plan, execute, and optimise WA, SMS and email marketing campaigns to generate leads

and improve customer engagement.

Conduct A/B testing on subject lines, content, send times, and designs to improve open

rates and CTR.

Perform bulk/mass mailing campaigns while ensuring proper segmentation and targeting.

Build, manage, and maintain subscriber lists while ensuring data accuracy and compliance

with email regulations (GDPR, CAN-SPAM).

Monitor and analyse campaign performance metrics (open rate, CTR, bounce rate,

conversions) and prepare reports with insights.

Collaborate with design, sales, and content teams to craft compelling email content.

Implement automation workflows (drip campaigns, nurture campaigns, re-engagement

campaigns).

Ensure deliverability best practices, avoiding spam filters and maintaining domain

reputation

Utilise email marketing tools/platforms (e.g., Mailchimp, SendGrid, HubSpot, Zoho

Campaigns, or similar).

Must-Have Skills:

Strong experience with email marketing tools

Proven expertise in A/B testing and campaign optimisation.

Hands-on experience in bulk/mass mailing campaigns.

Knowledge of email deliverability, segmentation, and automation.

An analytical mindset with the ability to interpret data and provide actionable insights.

Strong attention to detail and excellent communication skills.

Good to Have:

Basic HTML/CSS knowledge for email template customisation.

Experience in edTech Industry

Familiarity with CRM systems (HubSpot, Zoho, Salesforce).

What We Offer:

Competitive salary & performance-based incentives.

Collaborative work culture with exposure to innovative digital marketing strategies.

Learning and growth opportunities with cross-functional teams.

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