▷ (04/10/2025) Growth Marketer
3 weeks ago
Job Description
Job Title: Growth marketing executive
Location: Gurgaon (Onsite)
Experience: 6months to 2 Years
Industry Type: edTech
Employment Type: Full Time, Permanent
Role Category: Marketing and Communication - Other
Salary: 3-4LPA
Role and Responsibilities
Plan, execute, and optimise WA, SMS and email marketing campaigns to generate leads
and improve customer engagement.
Conduct A/B testing on subject lines, content, send times, and designs to improve open
rates and CTR.
Perform bulk/mass mailing campaigns while ensuring proper segmentation and targeting.
Build, manage, and maintain subscriber lists while ensuring data accuracy and compliance
with email regulations (GDPR, CAN-SPAM).
Monitor and analyse campaign performance metrics (open rate, CTR, bounce rate,
conversions) and prepare reports with insights.
Collaborate with design, sales, and content teams to craft compelling email content.
Implement automation workflows (drip campaigns, nurture campaigns, re-engagement
campaigns).
Ensure deliverability best practices, avoiding spam filters and maintaining domain
reputation
Utilise email marketing tools/platforms (e.g., Mailchimp, SendGrid, HubSpot, Zoho
Campaigns, or similar).
Must-Have Skills:
Strong experience with email marketing tools
Proven expertise in A/B testing and campaign optimisation.
Hands-on experience in bulk/mass mailing campaigns.
Knowledge of email deliverability, segmentation, and automation.
An analytical mindset with the ability to interpret data and provide actionable insights.
Strong attention to detail and excellent communication skills.
Good to Have:
Basic HTML/CSS knowledge for email template customisation.
Experience in edTech Industry
Familiarity with CRM systems (HubSpot, Zoho, Salesforce).
What We Offer:
Competitive salary & performance-based incentives.
Collaborative work culture with exposure to innovative digital marketing strategies.
Learning and growth opportunities with cross-functional teams.
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