(12/10/2025) Growth Marketing Associate

13 hours ago


Gurugram Gurugram India Vedam School of Technology Full time

Job Description Key Responsibilities: - Work Directly with the Founder: Collaborate closely with the founder on strategic growth projects, campaigns, and experiments. - Build from Scratch: Work in a true 0-to-1 setup launch new growth experiments, marketing initiatives, and acquisition channels with speed and ownership. - Campaign Ownership: Plan, execute, and optimize multi-channel campaigns (Google Ads, Meta, YouTube, email, WhatsApp, etc.) to drive conversions and reactivation. - Product & Content Marketing: Collaborate with cross teams to translate offerings into compelling messaging, landing pages, emailers, and drip campaigns. - Performance Tracking: Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to monitor and report campaign performance, ROAS, CPL, and other key metrics. - Lead Nurturing: Strategize and execute automated and manual workflows to move leads down the funnel via WhatsApp and email. - Creative Direction: Work with the design and content teams to produce high-converting creatives, videos, and copy for campaigns. - New Initiatives: Devise new methods and strategies to move leads down the funnel and improve conversion at each stage - Cross-Functional Ownership: Lead and manage initiatives that span across growth, product, marketing, partnerships, and ensuring alignment and execution excellence. - A/B Testing: Continuously experiment with creatives, audiences, copy, and landing pages to optimize performance. - Cross-functional Collaboration: Act as a bridge between marketing, sales, product, and design teams to ensure alignment across initiatives.



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