[Apply in 3 Minutes] Associate | Creative Strategist | Artist Management

1 week ago


Mumbai Maharashtra, India OML Full time

About OML Only Much Louder Entertainment is a market-leading full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television digital content fan experiences branded entertainment and in the artist-creators community Celebrated for creating India s first multi-genre music festival the NH7 Weekender Only Much Louder has built India s independent music and comedy scene from the ground-up They won the first-ever Branded Content and Entertainment Cannes Lion for Dewarists and have been the first homegrown content business to have a strong footprint in over 22 countries Today Only Much Louder businesses include - Artist Management Representing the best talent in the country including comedians actors chefs hosts writers directors creators illusionists and more Content Studio Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials across Amazon Prime Netflix MTV Disney Hotstar and more Branded Content With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder Netflix OPPO India Amazon Tira Beauty Canva India and more 1862 A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia Poland Nigeria and Japan GCN The full-service strategic and creative agency at the intersection of advertising branded content communication design and social media Hypothesis Over two decades of working with agencies brands and influencers has helped us identify gaps and challenges in influencer marketing resulting in Hypothesis a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns Role Overview We re looking for a Content Strategist who thrives in the creator economy and knows what it takes to keep artists relevant exciting and ahead of the curve This role sits at the heart of OML s Artist Management team working with a diverse roster of comedians musicians and creators across beauty travel lifestyle and food If the idea of launching a new IP on YouTube or Instagram gives you an adrenaline rush if you can spot the next content trend before it blows up and if you re obsessed with how creators can build long-term brands this role is for you Key responsibilities Content Strategy Roadmaps Build long-term content roadmaps for artists across categories comedy music lifestyle beauty travel food Ensure each artist s content aligns with their brand identity and growth trajectory IP Development Conceptualize pitch and execute original content IPs for YouTube Instagram and emerging platforms Stay on top of global and local creator-led formats and adapt them for OML s roster Trendspotting Research Track industry trends algorithm shifts and creator economy updates Identify new formats collaborations and content opportunities that keep artists relevant Collaboration Execution Work closely with content specialists managers and artists to ensure strategies turn into great content Partner with internal and external teams production brand solutions partnerships to bring ideas to life Performance Growth Analyze performance of artist content and IPs Iterate on strategy to drive engagement reach and audience growth Skills and Prior Experience Experience 1-3 years in content strategy creative strategy or social media in the creator economy digital media or entertainment Platform Knowledge Deep understanding of YouTube Instagram and emerging social platforms-algorithms formats and monetization opportunities Creative Drive You live and breathe creator content It excites you to develop fresh formats and IPs that audiences want to binge Cultural Radar You re on top of internet culture memes trends and shifts in the creator economy Collaboration Strong ability to work with artists and internal teams turning insights into actionable creative strategies Analytical Edge Comfort with metrics performance analysis and insights-driven decision making Our values We build opportunities for our artists brands and fans and it s important for us to be reliable and efficient We demonstrate honesty excellence and commitment to success It s not my job is not part of our vocabulary we even stuff envelopes We make mistakes but only to learn from them to build resilience We take care of ourselves and our colleagues We are our own managers We are committed to equality and inclusion We are mindful of the strain on the Earth s resources and are committed to reversing the trend with our behaviors where possible Aside from the fact that you can chance upon your favorite comedians bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country We ensure all our team members get enough down-time We have monthly mandatory offs We don t have a punch-in-punch-out culture We are ready to level up everyday You bring the passion we deliver the countless opportunities We ensure everyone in the OML fam is taken care of We offer free mental health care for all team members we have gender neutral POSH Parental leave policies and our insurance policies extend to your in-laws as well We have fun while we re at it Game Nights FRI-YAYs KnOML and much more We recognize talent You bring the passion we deliver the countless opportunities Thank you Thank you for taking the time to go through the opportunity we have to offer If you apply please do not share your photo age gender religion or ethnicity in your resume You do not even need to share your last name We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates We will get in touch with you if your profile gets shortlisted



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